Express Scripts 2009 Annual Report Download - page 7

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Express Scripts 2009 Annual Report
5
Pioneering change
in the industry
The paradigm has shifted in the PBM landscape.
And in keeping with our heritage of innovation,
Express Scripts is prepared with solutions for greater
clinical outcomes and cost management.
Plan sponsors are faced with spiraling costs and waste.
Yet the momentum of fi nancial incentives and member
education — strategies that were “good enough” to
meet goals in the past — has stalled. Benefi t plans have
hit a behavior barrier.
Changing Human Behavior Changes Everything
Through Express Scripts ConsumerologySM, plan
sponsors have access to an advanced understanding of
the behavioral sciences applied to healthcare, resulting
in scientifi cally sound member communications and a
test-and-learn process that unlocks savings
opportunities at the member level.
We are addressing
member behavior with a
breakthrough approach,
combining insights from
the behavioral sciences and
related disciplines with
proven marketing strategies
to achieve desired results.
This subject, intersecting with the debate on
healthcare, is relevant and timely. Express Scripts is the
early adopter in pharmacy benefi t management. Our
proprietary approach is showing unparalleled potential
as a catalyst for behavior change.
Our Consumerology Solutions Group is the incubator
of that potential. This cross-functional team applies
our discipline to every aspect of our business, infusing
it into all we do: identifying audiences through
segmentation and predictive modeling, utilizing choice
architecture in pilot and program design, and engaging
our members with tailored communications.
In 2009, Express Scripts was a presenting partner
in the fi rst-ever series of symposia to explore the
convergence of behavioral sciences and healthcare.
The ignite09 symposia assembled key Fortune 100
company decision makers in dialogue with behavioral
sciences experts and innovators in benefi t design. The
Washington, D.C., San Francisco and Chicago events
offered attendees insight, knowledge and a forum for
a national discussion.
304
Prospects & clients
introduced to principles of
Consumerology® through
ignite symposia