Clearwire 2008 Annual Report Download - page 23

O
uts
id
et
h
eUn
i
te
d
States
,
as o
f
Decem
b
er 31
,
2008
,
we o
ff
ere
d
our w
i
re
l
ess
b
roa
db
an
d
serv
i
ces
i
nG
h
ent an
d
Brussels, Bel
g
ium, Dublin, Ireland and Seville, Spain, where our network covers approximatel
y
2.9 million people
.
A
s of December 31, 2008, we have approximately
5
1,000 subscribers in Belgium, Ireland and Spain. We also hav
e
mi
nor
i
ty
i
nvestments
i
n a company t
h
at o
ff
ers serv
i
ces
i
nMex
i
co
.
We are
i
nt
h
e process o
f
expan
di
ng t
h
e geograp
hi
c coverage o
f
our w
i
re
l
ess
b
roa
db
an
d
networ
k
stonew
m
arkets throu
g
hout the United States. We also plan to up
g
rade most of our existin
g
pre-WiMAX markets in th
e
U
nited States to mobile WiMAX over the next two
y
ears, but will continue to operate our pre-WiMAX networ
k
unt
il i
t
h
as
b
een
f
u
ll
y upgra
d
e
d
. Dur
i
ng 2009, we expect to
l
aunc
h
new mar
k
ets suc
h
as Las Vegas, At
l
anta
,
Chica
g
o, Philadelphia and Dallas/Ft. Worth and to up
g
rade our lar
g
est existin
g
markets, includin
g
Seattle,
Honolulu and Charlotte to mobile WiMAX. If all of the markets currentl
y
under various sta
g
es of development
are comp
l
ete
d
, our mo
bil
eW
i
MAX networ
k
sw
ill
cover as many as 120 m
illi
on peop
l
e. However, t
h
eu
l
t
i
mate
s
cope an
d
t
i
m
i
n
g
o
f
our networ
kb
u
ild
-out w
ill l
ar
g
e
ly b
e
d
r
i
ven
by
our resu
l
ts
i
n our
l
aunc
h
e
d
mar
k
ets an
d
t
h
e
availabilit
y
of additional capital, which is uncertain.
S
ales and Marketin
g
O
ur current mar
k
et
i
ng e
ff
orts
i
nc
l
u
d
ere
li
ance on a
f
u
ll
range o
fi
ntegrate
d
mar
k
et
i
ng campa
i
gns an
d
sa
l
es
act
i
v
i
t
i
es,
i
nc
l
u
di
ng a
d
vert
i
s
i
ng,
di
rect mar
k
et
i
ng, pu
bli
cre
l
at
i
ons an
d
events to support our sa
l
es c
h
anne
l
s. W
e
have also offered promotional pricin
g
plans and other financial incentives, such as
g
ift cards, to lure new
s
u
b
scr
ib
ers. We
b
e
li
eve t
h
at we current
l
y
h
ave a strong
l
oca
l
presence
i
n our mar
k
ets, w
hi
c
h
en
h
ances our a
bili
ty
t
o
d
es
i
gn mar
k
et
i
ng campa
i
gns ta
il
ore
d
to t
h
e pre
f
erences o
f
t
h
e
l
oca
l
commun
i
ty. We a
d
vert
i
se across a
b
roa
d
r
an
g
e of media, includin
g
print, billboards, online, and radio and television broadcast media, with television onl
y
r
ecently introduced selectively in some of our larger markets. We also conduct community awareness campaign
s
th
at
f
ocus on
g
rass-roots mar
k
et
i
n
g
e
ff
orts, an
dh
ost
l
oca
l
commun
i
t
y
events w
h
ere potent
i
a
l
su
b
scr
ib
ers ca
n
e
x
p
er
i
ence our serv
i
ce.
We intend to take advanta
g
e of co-brandin
g
advertisin
g
and marketin
g
opportunities with our strate
g
ic partner
s
and e
q
ui
p
ment vendors. In some cases, these
p
arties have made commitments to s
p
end a certain amount o
n
a
d
vert
i
s
i
ng an
d
mar
k
et
i
ng e
ff
orts t
h
at
i
nc
l
u
d
e our serv
i
ces.
We current
l
y use mu
l
t
i
p
l
e
di
str
ib
ut
i
on c
h
anne
l
s to reac
h
potent
i
a
l
su
b
scr
ib
ers,
i
nc
l
u
di
ng:
Direct
We
h
ave
hi
re
d
sa
l
espeop
l
ean
d
ot
h
er a
g
ents to se
ll
our serv
i
ces
di
rect
ly
to consumers. Our
di
rect sa
l
es an
d
m
arketin
g
efforts have included door to door sales, direct mailin
g
s and deliverin
g
door han
g
ers to potentia
l
s
u
b
scr
ib
ers
i
n our networ
k
coverage area. Our sa
l
espeop
l
ean
d
agents a
l
so set up mo
bil
e
ki
os
k
sat
l
oca
l
commun
i
ty
an
d
sport
i
ng events an
d
near reta
il
esta
bli
s
h
ments or e
d
ucat
i
ona
li
nst
i
tut
i
ons to
d
emonstrate our serv
i
ces. Eac
h
o
f
t
hese salespeople and a
g
ents carries a suppl
y
of modems, so that a new subscriber can activate his or her account an
d
r
ece
i
ve equ
i
pment
i
mme
di
ate
l
y. As o
f
Decem
b
er 31, 2008, we emp
l
oye
d
approx
i
mate
l
y 290 sa
l
espeop
l
e
i
nt
h
e
U
n
i
te
d
States. We genera
ll
y compensate t
h
ese emp
l
oyees on a sa
l
ary p
l
us comm
i
ss
i
on
b
as
i
s. Our
di
rect sa
l
es team
s
are expandin
g
their focus to include acquirin
g
small and medium sized business accounts as subscribers,
p
articularly with the introduction of the PC cards and USB modems.
I
n
d
ir
ec
t
O
ur
i
n
di
rect sa
l
es c
h
anne
l
s
i
nc
l
u
d
eavar
i
et
y
o
f
aut
h
or
i
ze
d
representat
i
ves, suc
h
as tra
di
t
i
ona
l
ce
ll
u
l
ar reta
il
ers
,
c
onsumer electronics stores, satellite television dealers and com
p
uter sales and re
p
air stores. These authorized
r
epresentatives t
y
picall
y
operate retail stores but, sub
j
ect to our approval, can also extend their sales efforts online.
A
ut
h
or
i
ze
d
representat
i
ves ass
i
st
i
n
d
eve
l
op
i
ng awareness o
f
an
dd
eman
df
or our serv
i
ce
b
y promot
i
ng our serv
i
ces
and brand as part of their own advertisin
g
and direct marketin
g
campai
g
ns. We compensate these dealers primaril
y
on the basis of commission. As of December 31, 2008, we had approximatel
y
1,27
5
authorized representatives in
th
e
U
n
i
te
dS
tates.
11