Clearwire 2008 Annual Report Download - page 22

Cl
ear Mo
b
i
l
e Broa
db
an
d
Service
s
Our initial mobile WiMAX network was launched in September 2008 in Baltimore, Mar
y
land. On Januar
y6
,
2009, we commerciall
y
launched our Clea
r
TM
b
randed mobile broadband service in Portland, Ore
g
on. We intend t
o
d
ep
l
oy mo
bil
eW
i
MAX tec
h
no
l
ogy
i
na
ll
o
f
t
h
e networ
k
s we current
l
y
h
ave un
d
er
d
eve
l
opment an
d
to upgra
d
e most
o
f
our ex
i
st
i
n
g
pre-W
i
MAX mar
k
ets to mo
bil
eW
i
MAX over t
h
e next two
y
ears
.
We intend to offer potential subscribers a number of different service plans, with pricin
g
available based on
ei
t
h
er a recurr
i
ng su
b
scr
i
pt
i
on or a use-
b
ase
d
(e.g., one-t
i
me,
d
a
il
y, wee
kl
y)
billi
ng mo
d
e
l
. We expect to
i
n
i
t
i
a
lly
o
ff
er p
l
ans t
h
at are spec
ifi
ca
lly
ta
il
ore
df
or mo
bil
e use as we
ll
as separate p
l
ans
f
or res
id
ent
i
a
l
an
db
us
i
ness serv
i
ces.
W
e also expect to introduce service bundles that will include multiple subscriptions for a sin
g
le famil
y
or business.
I
n Portland, we currentl
y
offer a number of plans. Our mobile plans consist of a dail
y
pass for a fixed fee, tw
o
li
m
i
te
d
use mont
hl
yp
l
ans w
h
ere su
b
scr
ib
ers purc
h
ase a spec
ifi
e
d
amount o
fd
ata usage (e.g., 200 mega
b
ytes or 2
g
i
g
ab
y
tes) for a fixed price (with surchar
g
es for excess data use) and an unlimited monthl
y
plan that does not limit
t
he amount of data usa
g
e, sub
j
ect to our acceptable use policies. Our residential plans offer subscribers differen
t
m
ax
i
mum
d
own
l
oa
d
an
d
up
l
oa
d
spee
d
satvar
i
ous pr
i
ce po
i
nts. T
h
e
b
us
i
ness serv
i
ces we current
l
yo
ff
er a
l
so
i
nc
l
u
de
faster u
p
load s
p
eeds for a fixed Internet access service and
p
lans that bundle multi
p
le mobile subscri
p
tions
.
We are workin
g
with equipment vendors to develop dual mode devices that will enable subscribers to acces
s
both our mobile WiMAX networks and those of Sprint. Under the commercial agreements with Sprint, we have th
e
righ
ttoo
ff
er our su
b
scr
ib
ers access to Spr
i
nt’s CDMA an
d
EVDO Rev. A networ
k
s, w
hi
c
h
w
ill
expan
d
t
h
e
g
eo
g
raphic area in which our subscribers that elect to purchase this access will be able to receive service while w
e
are buildin
g
our network.
We a
l
so
i
nten
d
to o
ff
er a var
i
ety o
f
prem
i
um serv
i
ces an
d
content over our mo
bil
eW
i
MAX networ
k
.We
i
nten
d
t
o
f
ocus on vo
i
ce serv
i
ces as our pr
i
mar
y
prem
i
um serv
i
ce. We p
l
an to
i
n
i
t
i
a
lly
o
ff
er VoIP te
l
ep
h
on
y
serv
i
ces on a
fixed basis to our subscribers’ homes and offices in each of our mobile WiMAX markets. In Portland, we currentl
y
offer fixed VoIP services for a fixed monthly fee of
$
25 per month. Within two years, we plan to offer mobile VoIP
t
e
l
ep
h
on
y
serv
i
ces
i
n eac
h
o
f
our mo
bil
eW
i
MAX mar
k
ets. Ot
h
er
f
uture prem
i
um serv
i
ce an
d
content o
ff
er
i
n
g
sma
y
i
nclude live videoconferencin
g
, video on demand, online
g
ames and music broadcast pro
g
rammin
g
and location
based services. We believe that manufacturers will enable a broad array of handheld communications and consume
r
el
ectron
i
c
d
ev
i
ces to wor
k
on our mo
bil
eW
i
MAX networ
k
,w
hi
c
h
may
i
nc
l
u
d
e note
b
oo
k
computers, net
b
oo
k
s,
M
IDs, PDAs,
g
amin
g
consoles, MP3 pla
y
ers, and other productivit
y
and mobile Internet devices. As these products
are introduced, we intend to explore offerin
g
new services desi
g
ned to take advanta
g
e of the capabilities of these
d
e
vi
ces.
As w
i
t
h
our current pre-W
i
MAX serv
i
ces, we
i
nten
d
to
i
n
i
t
i
a
lly
requ
i
re our su
b
scr
ib
ers to
g
enera
lly
ma
k
et
h
e
i
r
p
a
y
ments throu
g
h an automatic char
g
e to a credit or debit card or bank account. However, we also expect to
i
mplement a point of sale system that will allow our subscribers to make cash payments, and we expect that we may
o
ff
er a
ddi
t
i
ona
lf
orms o
f
pa
y
ment
i
nt
h
e
f
uture as we tar
g
et new customer se
g
ments
.
M
arkets
S
erved and De
p
lo
y
men
t
We use the term “market” to refer to one or more municipalities in a
g
eo
g
raphicall
y
distinct location in whic
h
w
e provide our services. Our markets range from major metropolitan areas to smaller cities and the surroundin
g
areas.
We pursue market clusterin
g
opportunities which allow our customers to roam in areas of re
g
ional interest. A
c
lusterin
g
strate
gy
can also deliver cost efficiencies and sales and marketin
g
s
y
ner
g
ies compared to areas in which
m
ar
k
ets are not
d
ep
l
oye
di
n a geograp
hi
cc
l
uster.
As o
f
Decem
b
er 31, 2008, we o
ff
ere
d
our serv
i
ces
i
n 47 mar
k
ets
i
nt
h
eUn
i
te
d
States cover
i
n
g
an est
i
mate
d
15
.3 million people, and we had approximatel
y
424,000 subscribers in the United States. The commercial launch o
f
our Clear mobile broadband services coverin
g
an additional 1.6 million people over our mobile WiMAX network in
P
ortland, Oregon occurred on January
6
, 2009
.
1
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