CVS 2015 Annual Report Download - page 19

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17
2015 Annual Report
CVS Health customers are getting a lot out of their
smartphones these days. More than 35 percent
have enrolled to receive text messages containing
prescription refill reminders and status updates. And
we’ve made our CVS Pharmacy mobile app more
useful than ever. Its Reminder Tool alerts customers
to take their medications, while Mobile Prescription
Pickup increases privacy at the pharmacy counter.
Customers can simply present a unique barcode
with all the necessary information required for
pickup, eliminating the need to provide name and
date of birth. Shoppers love the myWeekly Ad fea-
ture, which displays personalized offers, ExtraCare
savings, and sales on favorite items throughout the
store. MinuteClinic patients are experiencing the
efficiency of a mobile solution we’re piloting that
shows wait times for all of our clinics and offers
the ability to sign up for online queuing. Users of
the CVS Specialty app can seamlessly select their
delivery option each time they order, choosing mail
or in-store pickup through our Specialty Connect
product. What’s next? Our apps will soon include
facial recognition, making account login a breeze.
when you start with heart,
youre
always
in touch
Our digital innovations create a
better experience for customers,
with adherence and savings tools
that drive loyalty.
Digitally engaged patients fill
2.4x
the number of prescriptions
as other patients, making
them more adherent to their
medications
Pharmacy
more
prescriptions to pick up
3
prescriptions to refill
2
myCVS
4
View/Refill
Prescriptions
Edit Pick
Up List
Scan to
Refill
My Deals & Rewards
more
extrabucks
®
rewards
$5
®
Show Card
and Offers
Pick Up
Prescription
Find a
Store
5