CVS 2015 Annual Report Download - page 15

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when you start with heart,
you put the
customer first
We continue to improve the shopping experience for retail customers
with valuable savings options and an improved product assortment.
Let’s start with the popular ExtraCare loyalty program, which saved our approximately 70 million active
cardholders nearly $4 billion in 2015. Moreover, it has allowed us to personalize circulars based on the
categories and products that interest each customer most. Customers who shop the health and beauty
aisles are enjoying an expanded product assortment and a variety of other in-store enhancements. We
focus on selling sustainably sourced products and evaluate them for potentially harmful ingredients.
Following our exit from tobacco sales, we’ve expanded our Better-For-You healthy foods offerings in key
segments such as nutrition bars and high protein snacks. The result? Nearly 75 percent of customers have
said that they intend to shop us more for on-the-go snacking. Shoppers also increasingly choose our
store brands, sales of which are growing at more than double the industry average. Our customers value
the lower prices of these high-quality alternatives to national brands, and we benefit from the higher margins
they provide. Our latest offerings include CVS Health® branded health products, Gold Emblem Abound™
healthy food, and our Beauty 360™ line, to name just a few.
13
2015 Annual Report
80%
of front store
transactions
use the
ExtraCare card
6,000+
unique store brand
products
22%
of CVS Pharmacy
front store sales
are generated by
store brands