Asus 2011 Annual Report Download - page 77

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(2) Disadvantages
The sales channel of mobile device is different from the one for information products;
therefore, it is necessary to have the sales channel for mobile device developed.
Sales and marketability
(1) Advantages
a. Under a profound sales management plan, ASUS has products distributed to all
areas evenly; therefore, negative economic development in any area will not cause
critical loss to ASUS. The said balanced market development does provide ASUS
with the best risk management.
b. Chinese and Russian market are with significant growth in recent years; therefore,
ASUS has deployment arranged progressively and does expect to perform well
this year with the emerging business opportunities in the said areas.
c. French market, Italian market, German market, and Russian market are the
developed regions in Europe. Since 2002, ASUS motherboards still come out on
top, ranked highest in the first place in global market share. In terms of notebook
computer, ASUSTeK is ranked number one in Taiwan, number three in Europe,
number two in China, number one in Eastern Europe, and number three in
Western Europe; also, is ranked world number five worldwide. In terms of global
network service, fifty-five official websites are constructed in thirty-one
languages for substantiating localized operating strategy and developing local
market.
(2) Disadvantages
The availability of resources and the control of cost are crucial to the business
performance of the subsidiaries overseas; therefore, the head office must be able to
control the said key elements effectively.
(2) Application and production process of major products
1. Application of major products
a. MB, VGA, and CD-ROM are important elements to desktop computer and server.
ASUS is in a leading position with all the aforementioned products worldwide.
b. NB and PDA are with potential to grow in commercial market (governmental offices
and business) and home market (personal consumption and use). NB and PDA of
ASUS are with bright future along with the prevailing concept of mobile office.
c. For the development of information products, wireless broadband mobile device
should be linked to personal life; therefore, the most important communication
interface is wireless broadband communication technology. For the development of
the professional and star product, it is necessary to control the key technology for
developing marketable products and ASUS is moving towards the said direction.
2. Production Process of Major Products
a. MB and VGA: Automatic SMT →Pick and place→soldering pot→burning→test.
b. NB and other products: Automatic SMT→pick and place→soldering pot
→burning→PCB test→assemblying→system test。