Asus 2011 Annual Report Download - page 6
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2
innovation and quality. The P1 Featherweight Portable Projector featuring lightweight and neat
appearance, has won iF Gold Award in one fell swoop. The P1 LED projector is targeting at
business elites, weighing only 415 gram, which size is equivalent to one CD Box (W12.5 x H3.3
x L13 cm). Lightweight, minimalist fashion design combining with portability are ideal for
meetings during the travel. The simple and attentive operating interface upgrades the user
experience of business projects to a whole new level. Other products such as the eye-catching
ZENBOOK, the award-winning ASUS deformation plate EeePad, Sabertooth P67 TUF
Motherboard, ET Series All-in-One PC, Asus CG Desktop Series Desktop, Asus Eee PC X101
Ultra-Slim, Asus Laptop G74, collectively won a total of eight categories in iF Product Design
Awards. Furthermore, ZENBOOK Screensaver and the package for ASUS Rampage III Black
Edition motherboard won iF Communication Award and iF Packaging Design Award
respectively, distinguishing ASUS's continuous efforts and sophistication in design.
Under the efforts of all colleagues, Asus has created numerous extraordinary hero products and
success. The rise of cloud computing has ushered in a new digital era. Many top companies such
as APPLE, NOKIA, HTC, and SAMSUNG are catching up with this trend, while this trend can
mean greater challenges. Looking into the future, cloud computing draws the new digital era
closer and the industry competitions are likely to intensify, whereas the ranking for companies of
processing and operating systems is likely to be re-shuffled. The future industries are likely to
face with greater challenges. We project to constantly progress and always take the hard way to
produce more hero products based on simplicity, focus, essence, and sophistication, in attempt to
become the most respected world-class leader.
Based on the global economic outlook, industry conditions and forecast institutions, the goal is to sell 22
million units of NB in 2012. We would like to thank you for your support. ASUS will sure work hard to
achieve the sales target for the benefit of shareholders.
Wish you a good health and good life!
Sincerely yours,
---------------------
Chairman