Asus 2011 Annual Report Download - page 75

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(2) Disadvantages and responsive strategies
Global warming is getting worse. The awareness of environmental protection is
awakening; therefore, power saving is the notion shared by the world. Governments
announce strict environmental protection provisions on electronic products for
power saving effort to the industry; therefore, enterprises must be able to respond to
global environmental protection polices for smooth business development.
ASUSTeK, a global citizen, has been researching and developing lead-free and
cadmium-free green motherboard since the year of 2002; moreover, the concept of
environmental protection has been introduced into other product lines and with the
first power-saving motherboard with “smart EPU” introduced in 2007 to save CO2
emission throughout the power-on process. ASUSTeK has become the benchmark
of green industry and has substantiated the responsibility of a business citizen.
While the surge of green production takes up the world, for solving the problem of
global warming and environmental issues, green technology is the driving force of
economy. Products in conformity with EuP directive are “green products with
environmental protection design” that can be circulated freely in European
Community and demonstrate ASUSTeK’s green competition advantage.
ASUSTek was awarded with the “Enterprises Ongoing Business Development First
Prize” in Taiwan in 2007; also, the company was the first technology enterprise in
the world to receive the EuP directive certification. AUSUTeK notebook was the
first product to receive Environmental Product Declaration (EPD), BSI Carbon
Footprint, and EU Flower certification in 2010 evidencing ASUSTeK’s endless
effort in power saving and environmental protection.
Moreover, ASUSTeK expects have a more flexible and efficient organizational
operation with two business groups formed including: System business group and
open platform business in order to collect recourses and respond to market changes
with responsive measures. Each business group will then be able to focus on
improving procedure, form optimal strategy, and execute strategy completely.
ASUS will continue to have recourses used for the products with economic scale
and competition advantage; also, to support the two business groups with the most
competitive product lines and sales channels. ASUS is dedicating itself to provide
consumers with better products and services; also, to upgrade the brand value in the
mind of consumers, finally, to turn consumer’s brand recognition into market share.
Operating environment
(1) Advantages
a. ASUSTeK demonstrates R&D capability and introduces the first notebook and
motherboard compatible with USB 3.0 ahead of competitors in the sense of
advanced technology development with business opportunity and leading position
secured.
b. Comprehensive notebook and motherboard related components industry is
constructed breaking free from the technology restriction of Japan and Korea.
ASUSTeK is able to cope with the rapid growth of motherboard and notebook
computer in the sense of production.
c. ASUSTeK dedicates itself to the tasks of environmental protection, power saving,
and earth ongoing concern. Several innovative products are launched at CES and