Asus 2011 Annual Report Download - page 69

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65
V. Overview of Business Operation
I. Principal activities
(I) Operating Scope
The company’s 3C integrated products are awarded with many honors for the excellent
quality and advanced technology this year. ASUS received 3,886 awards worldwide from
media and professional rating institutes in 2011. ASUSTeK had generated sales revenue of
NTD350.3 billion in 2011. In terms of sales generated from branded products, 23.2
million pieces motherboards and 19.6 million notebooks were sold.
1. Product lines of the company
a. Desktop / server
b. 3D AutoCAD
c. Advanced sound blaster
d. NB
e. Eee Pad
f. EeePC computer and Eee series Eee PC
g. PadFone
h. LED display
i. Broadband & communication products
j. Advanced server
2. Product development projects
a. Digital control wireless transmission technology dual core CPU MB
b. Advanced 3D image display and wireless TV transmission graphic card
c. Multi-function, three-in-one smartphone & Padfone Note
d. Ultra Mobile PC
e. High-speed router / exchanger / firewall / VPN
f. New-generation advanced server
g. Professional LED display
h. Eee Top PC, Eee Box PC
i. Transformer Pad
(II) Industry Overview
1. Progress and development of the industry
The market demand for light-weighted and thin notebook will continue to grow.
The surface of digital content industry and multimedia entertainment; also, the
increasing demands of game players, demand for 3D-multimedia and
high-performance video and audio will be activated. Multimedia entertainment will
sure increase the demand of high quality notebook accessories. The development of
notebook goes for not only the quality of “light-weighted, thin, small, and look” but
also “personalization, video and audio entertainment, wireless communication, and
green environment.”
2. Correlation of the upper-stream, mid-stream, and down-stream of the industry