Asus 2011 Annual Report Download - page 74

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performance, and high cost-performance value to the upper-stream, mid-stream, and
lower-stream market. ASUSTeK is determined to be dominant in global motherboard
market and construct its lion kingdom of technology.
(2) Market demand and supply of NB:
The prevailing rate of notebook is growing rapidly in the world. ASUSTeK has been
in the business for fifty years and has performed wonderfully in the sense of product
quality, R&D technology, and business development. According to the statistical data
of 2011Q4 of international market survey institutes, ASUS notebook is on the
Top-Five list with 19.6 million notebook computers shipped in 2011 representing
79.82% growth from the year before. ASUSTeK had done well with this products in
market.
(3) Short-term development of IT industry:
On the arrival of Cloud Computing era, ASUSTeK plans to introduce a series of
Cloud Computing related services and products with a specific solution designed for
the cloud computing of mobile computation, multimedia entertainment, and
eCommerce and the quality of portability, easy to use, connection, and service in
depth reinforced in order to provide users with a boundary-free and timeless
convenient life and information at fingertip. Professionals may apply cloud
computing business tool freely to explore business opportunities, upgrade
competitiveness, and share rich and diversified multimedia entertainment with family
members.
3. Business goals
The company’s strategic planning has matched up to market development trend in recent
years. ASUSTeK had generated sales revenue of NTD350.3 billion in 2011. In addition
to care for the core businesses, ASUSTeK will initiate diversified business operation
carefully too. Sales of new products have grown by several folds. ASUSTeK will
continue to serve customers with practical and stable business operation; also,
world-class technology innovation, and excellent product quality.
4. Competitiveness, advantages and disadvantages of development, and responsive
strategies
Industrial development and vision
(1) Advantages
a. For the rise of mobile computing, lightweight and thin become the way to go for
notebook computer. ASUS computer development has been focusing on
effectiveness and energy saving since 2008 and with a low power-consumption
and Super Hybrid Engine (SHE) technology developed alone as the best solution
to the request for lightweight, think, and powerful. ASUS has mature technology
ready for the market once the demand emerges.
b. The output value of hardware in 2012 is expected to grow. Notebook and
motherboard are both with positive growth expected. Moreover, the impact of Eee
Pad development will be significant. ASUS has the development of Eee Pad well
planned with positive advantage expected. The integration of product and market
is to the great advantage of ASUS.