Starbucks 2010 Annual Report Download - page 90

Download and view the complete annual report

Please find page 90 of the 2010 Starbucks annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

Page out of 90

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
  • 17
  • 18
  • 19
  • 20
  • 21
  • 22
  • 23
  • 24
  • 25
  • 26
  • 27
  • 28
  • 29
  • 30
  • 31
  • 32
  • 33
  • 34
  • 35
  • 36
  • 37
  • 38
  • 39
  • 40
  • 41
  • 42
  • 43
  • 44
  • 45
  • 46
  • 47
  • 48
  • 49
  • 50
  • 51
  • 52
  • 53
  • 54
  • 55
  • 56
  • 57
  • 58
  • 59
  • 60
  • 61
  • 62
  • 63
  • 64
  • 65
  • 66
  • 67
  • 68
  • 69
  • 70
  • 71
  • 72
  • 73
  • 74
  • 75
  • 76
  • 77
  • 78
  • 79
  • 80
  • 81
  • 82
  • 83
  • 84
  • 85
  • 86
  • 87
  • 88
  • 89
  • 90

We reached more than fi ve million
fans on Facebook—more than any
other brand. We have more than
638,000 followers on Twitter.
6
We became the largest purchaser of Fair
Trade Certifi ed™ coffee in the world.
5
Our goal is to have all new company-owned
stores LEED® certifi ed beginning in 2010.
8
7
We took the artifi cial ingredients out
of our food to leave room for more real
goodness.
The innovations and successes of FY10 made
it a defi ning year for us, and FY11 is already
off to an exciting start. We debuted an
evolved brand identity—one that refl ects our
business strategy and gives us the freedom
to explore new products and channels of
distribution, while remaining true to the core
values and authenticity that are key to our
continued success.
As we look forward, this evolution is just
one important step toward achieving our
strategic goals and continuing to grow
Starbucks. The best is yet to come.
© 2011 STARBUCKS CORPORATION. ALL RIGHTS RESERVED.
SJBQ411OTH-00680