Starbucks 2010 Annual Report Download - page 16

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Stephen Gillett joined Starbucks in May 2008 and has served as executive vice president, chief information officer
and GM Digital Ventures since May 2010. From May 2008 to May 2010, Mr. Gillett served as senior vice president,
chief information officer and general manager, Digital Ventures. Prior to joining Starbucks, Mr. Gillett was CIO and
SVP, Engineering for Corbis, a digital media company, from May 2006 to May 2008. From December 2004 to May
2006, Mr. Gillett was Senior Director Engineering with Yahoo!, an internet destination and online media company.
Vivek Varma joined Starbucks in September of 2008, and has served as executive vice president, Public Affairs
since May 2010. From September 2008 to May 2010, Mr. Varma served as senior vice president, Public Affairs.
Prior to joining Starbucks, Mr. Varma was general manager of communications and public relations for the
Platforms and Services Division of Microsoft Corporation, a worldwide provider of software, services and solutions,
from April 2006 to September 2008. From January 2002 to April 2006, Mr. Varma served in a number of other
positions with Microsoft, including as senior director of corporate communications and public relations in
Microsoft’s Corporate Marketing Group.
There are no family relationships among any of our directors or executive officers.
Global Responsibility
We are committed to being a deeply responsible company in the communities where we do business around the
world. Our focus is on ethically sourcing high-quality coffee, reducing our environmental impacts and contributing
positively to communities. Starbucks Global Responsibility strategy and commitments are integral to our overall
business strategy. As a result, we believe we deliver benefits to our stakeholders, including employees, business
partners, customers, suppliers, shareholders, community members and others. For an overview of Starbucks Global
Responsibility strategy and commitments, please visit www.starbucks.com.
Available Information
Starbucks 10-K reports, along with all other reports and amendments filed with or furnished to the Securities and
Exchange Commission (“SEC”), are publicly available free of charge on the Investor Relations section of our website
at http://investor.starbucks.com or at www.sec.gov as soon as reasonably practicable after these materials are filed with
or furnished to the SEC. Our corporate governance policies, code of ethics and Board committee charters and policies
are also posted on the Investor Relations section of Starbucks website at http://investor.starbucks.com. The information
on our website is not part of this or any other report Starbucks files with, or furnishes to, the SEC.
Item 1A. Risk Factors
You should carefully consider the risks described below. If any of the risks and uncertainties described in the cautionary
factors described below actually occurs, our business, financial condition and results of operations could be materially and
adversely affected. The risks and factors listed below, however, are not exhaustive. Other sections of this 10-K include
additional factors that could materially and adversely impact our business, financial condition and results of operations.
Moreover, we operate in a very competitive and rapidly changing environment. New factors emerge from time to time and
it is not possible to predict the impact of all these factors on our business, financial condition or results of operation.
•Our financial condition and results of operations are sensitive to, and may be adversely affected by, a number
of factors, many of which are largely outside our control.
Our operating results have been in the past and will continue to be subject to a number of factors, many of which are
largely outside our control. Any one or more of the factors set forth below could adversely impact our business,
financial condition and/or results of operations:
• lower customer traffic or average value per transaction, which negatively impacts comparable store sales, net
revenues, operating income, operating margins and earnings per share, due to:
• the impact of initiatives by competitors and increased competition generally;
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