Singapore Airlines 2012 Annual Report Download - page 30

028 SINGAPORE AIRLINES
Supporting Our Communities
Singapore Airlines believes that operating a successful airline
involves contributing actively to the communities in which we
work and live. The Airline has long been a fervent supporter
of various charitable organisations, as well as educational,
arts, sports and heritage institutions. Our support comes in
the form of free and rebated tickets, cash contributions as
well as staff involvement.
During the year in review, the Airline incorporated Médecins
Sans Frontières (MSF) as one of the organisations that we
support on a recurring basis. Also known as Doctors Without
Borders, MSF is a leading international humanitarian aid
organisation that provides emergency medical assistance to
populations in distress and danger in more than 70 countries,
including people affected by armed conflict, epidemics,
natural or man-made disasters or exclusion from healthcare.
In the area of the Arts, the Airline continued its longstanding
support for institutions such as the Singapore Symphony
Orchestra (SSO), the Singapore Dance Theatre (SDT), the
Singapore Lyric Opera (SLO) and the National Arts Council,
to name a few. Amongst SSO’s popular concerts for the year
were Alpine Symphony and Russian Extravaganza, while the
SDT presented classics such as The Nutcracker and Swan Lake
with a modern twist. The SLO successfully staged well-received
operas such as Mozart’s Don Giovanni and Strauss’ Salome.
Also contributing to the arts scene in Singapore was the
annual Singapore Arts Festival, themed I Want to Remember,
which brought together iconic artists from around the world in
a series of multi-sensory performances.
Another notable project that the Airline supported was the
National Museum’s blockbuster exhibition Highlights from
Musée d’Orsay: Dreams & Realities, which featured over 140
masterpieces from the renowned museum in Paris.
At the Singapore Airshow 2012 held in February, at which a
Singapore Airlines Boeing 747-400 was on display as part
of a series of activities marking the retirement of the aircraft
from the fleet, the Airline arranged for a group of students
from Katong School to experience a special guided tour of the
plane. Accompanied by their teachers and volunteers from the
Cabin Crew Club for Community Care, the students were given
the opportunity to try out the seats and view serviceware and
amenities from the past. Food and drinks were catered to
ensure an enjoyable experience was had by all.
As a long-time supporter of Community Chest, the Airline
continued to contribute towards the annual “Give A Hand”
campaign, which raises funds for various beneficiaries under
the care of the Community Chest. In the educational sector,
the Airline pledged to support the JY Pillay Global-Asia
Programme which seeks to raise local levels of research and
fieldwork, as well as the Lee Kuan Yew Bilingualism Fund,
which will be used to spearhead initiatives to teach children
their Mother Tongue and English.
Operating Review