Singapore Airlines 2012 Annual Report Download - page 22

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020 SINGAPORE AIRLINES
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Operating Review
Products and Services
KrisFlyer
KrisFlyer members enjoyed more opportunities to earn and
redeem miles with the introduction of various programme
initiatives in the year under review. The redemption award
charts for Singapore Airlines and SilkAir were reviewed
and Saver awards are now available in First and Business
Class on aircraft types with upgraded cabin products, such
as the Boeing 777-300ER, Airbus A380 and Airbus A340-
500. Members can also earn KrisFlyer miles on certain
promotional Economy Class fares.
With the addition of Ethiopian Airlines and Virgin Australia,
members can earn and redeem miles on the programme’s
network of 28 airline partners. KrisFlyer also welcomed 12
new partners to the growing portfolio of over 150 global non-
airline partners and brands. Throughout the year, members
benefitted from a series of global redemption promotions,
local offers and partner privileges.
Ground Services
Mobile Boarding Pass
The Airline has introduced the use of Mobile Boarding Pass
at Singapore, Hong Kong and Frankfurt airports.
Now, eligible passengers departing from these airports
(excluding US-bound flights) will be offered the option of a
Mobile Boarding Pass. Instead of having to print and bring
along a copy of the boarding pass, the Mobile Boarding Pass
is stored conveniently in the customer’s mobile device and
may be presented at the various check-points at the airport
and when boarding the aircraft.
This service will be progressively implemented at more
airports subject to local regulations.
Inflight Services
Keeping KrisWorld Entertaining for All
Singapore Airlines continually endeavours to enhance
the KrisWorld entertainment system to keep customers
engaged and entertained with a wide range of
programming. Some notable improvements include an
increase in the total number of programmes available
as well as the introduction of a thematic approach each
month to provide an immersive experience.
Customers will soon have an even greater choice of Asian
programmes on KrisWorld with cultural performances such
as Chinese Opera and Crosstalk shows. Popular television
shows from Japan, Korea, Hong Kong, Taiwan and India
also provide countless hours of enjoyment.
Singapore Airlines continually
endeavours to enhance the KrisWorld
entertainment system to keep customers
engaged and entertained with a wide
range of programming.