Singapore Airlines 2012 Annual Report Download - page 20
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018 SINGAPORE AIRLINES
Operating Review
Network
The year in review saw strategic capacity management of
Singapore Airlines’ global network to meet the changes in
demand patterns.
The Airline increased frequency to points in Southeast Asia,
North Asia, the Indian subcontinent and other markets
during the Northern Winter operating season as a result of
continued growth in travel demand.
As demand recovered for travel to and from Japan, services
between Singapore and Tokyo Haneda doubled to twice
daily. Frequency on the Singapore-Osaka route also
increased from 10 to 11 flights per week.
Services to Guangzhou doubled to 14 flights per week from
seven, catering to increased demand on the route.
The Airbus A380 continued to extend its reach during the
year in review. Los Angeles, Frankfurt and New York joined
the A380 network as the eighth, ninth and tenth destinations
served by the superjumbo.
Closer to home, in the Southeast Asia region, a fifth daily
Bangkok service was added to the network, proving the
resilience of the route.
Towards the end of the financial year from Northern Summer
2012, the Airline made some frequency adjustments to
match capacity to prevailing demand for travel.
To serve the highly popular destination, frequency to the
Maldives’ capital Male increased to 12 flights per week from
the previous 10 flights. It further increased to twice daily
flights offering customers a choice of daily day and night
flights out of Singapore from 30 April 2012.
An additional daily service was introduced to Seoul,
increasing frequency to four flights per day from three,
including one flight that continues to San Francisco. Services
to Mumbai were also increased to 19 per week from 17.
In Southwest Pacific, frequency to points in Australia was
increased. Adelaide services were boosted to 10 times per
week from seven, while Brisbane and Perth would each be
served 21 times per week, from 19 and 18 respectively.
Frequency reductions were also implemented in select
markets to match travel demand.
Singapore-Moscow-Houston services were reduced to five
times weekly and Singapore-Munich-Manchester services
were reduced to six times weekly from daily.
The Singapore-Taipei route also saw a reduction from 18 to
14 services per week.
Demand patterns will continue to be closely monitored and
changes made to the Airline’s network when necessary.