Singapore Airlines 2012 Annual Report Download - page 14

012 SINGAPORE AIRLINES
Significant Events
MAY
The Airline partners the Civil Aviation
Authority of Singapore to implement
air traffic management best practices
on SQ37 from Los Angeles to
Singapore, under the Asia and Pacific
Initiative to Reduce Emissions -
Daily City Pair programme.
Following the 11 March earthquake and
tsunami in Japan, the Airline pledged
to match staff donations for relief and
recovery efforts dollar for dollar. In
all, over $350,000 was raised for the
Singapore Red Cross Society for its work
in Japan. Including contributions from
staff in overseas stations to their local Red
Cross chapters, as well as a contribution
from the Airline Pilots Assocation –
Singapore to the Japan Red Cross, a total
of $415,384 was raised.
Singapore Airlines announces its intention
to launch a wholly owned, independently
operated and separately managed low-
fare airline, operating widebody aircraft on
medium- and long-haul routes.
2011 JULY
The Airbus A380 is launched on the daily
Singapore-Tokyo Narita-Los Angeles
route, making the City of Angels the
Airline’s eighth destination and first North
American point to receive the superjumbo.
Singapore Airlines executive Campbell
Wilson is appointed as founding CEO of
the wholly owned, subsidiary low-fare
airline. The new airline also announces the
Boeing 777-200 aircraft as its aircraft type
of choice for its initial fleet, to be acquired
from the parent airline company.
A four-year agreement to jointly fund
a range of tourism promotion activities
is signed with Tourism Queensland,
reflecting the Airline’s commitment
to Australia.
The Airline signs a codeshare agreement
with Transaero Airlines, allowing
customers from Singapore to travel
beyond Moscow to Ekaterinburg,
Novosibirsk, Samara and St Petersburg.
An eighth daily service is introduced on
the Singapore-Jakarta route.
JUNE
An agreement is signed with the Virgin
Australia group of companies to establish
a long-term alliance covering codesharing
on each other’s flights, reciprocal frequent
flyer benefits and lounge access, among
other initiatives.
The Airline introduces a range of toys
from Hasbro specially for young customers
aged 12 and below, including selections
from the popular Monopoly, Transformers,
and Play-Doh series.
A three-year commercial agreement with
Tourism Australia to jointly fund a range
of tourism promotion activities is signed.
A memorandum of understanding is also
undertaken with Spain Tourism Board to
jointly explore and implement activities to
promote tourist traffic to Spain.
The Airline signs a codeshare agreement
with Brussels Airlines, allowing customers
to fly from Singapore to Brussels, or vice
versa, via Barcelona, London and Milan.
Acclaimed American chef Suzanne Goin,
of Los Angeles restaurants Lucques, A.O.C.
and Tavern, comes on board the Airline’s
International Culinary Panel, joining
luminaries such as Georges Blanc from
France and Yoshihiro Murata of Japan.
012 SINGAPORE AIRLINES