Singapore Airlines 2012 Annual Report Download - page 23

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021ANNUAL REPORT 2011/2012
Operating Review
Singapore Airlines customers can now keep updated even
during flights with happenings around the world, by viewing
the latest news headlines on KrisWorld via a news ticker
powered by Channel NewsAsia. In addition, customers
can connect to the Internet and access mobile services
such as text messaging on selected aircraft via the inflight
connectivity services provided by OnAir.
Appointment of New International Culinary Panel Chef
Singapore Airlines appointed a new International Culinary
Panel chef, Suzanne Goin, on 1 April 2011. A deeply respected
figure in the Los Angeles dining scene, Suzanne brings an
inventive and distinctly Californian style to the Airline’s inflight
dining experience, with a focus on fresh seasonal ingredients
from local markets and purveyors, and preparations rooted in
classic culinary traditions.
Suzanne has won many accolades for her culinary expertise
and creations, including Food & Wine Magazine’s ‘Best New
Chefs of 1999’, the James Beard Foundation’s ‘Best Chef:
California’ in 2006, and four consecutive nominations for
the national Outstanding Chef Award from 2008 to 2011.
Suzanne’s passion for seasonal cooking is reflected in her
artfully presented dishes bursting with colours and textures
that embody the beauty of Californian cuisine.
Suzanne joins a host of food talents on the panel, to specially
create the unique selection for customers on board that
enhances the overall inflight dining experience.
Introduction of Book the Cook Healthy Breakfast Choices
On 1 May 2011, a series of healthy breakfast choices was
added to the Book the Cook programme on selected First
and Business Class flights, to cater to the increasing demand
for healthy eating.
Children’s Amenities
In mid 2011, the Airline introduced a new range of toys
from Hasbro for young customers aged 12 and below. The
exclusive collection includes toys and amenities from the
popular Monopoly, Transformers, Play-Doh, Littlest Pet Shop,
Chuck & Friends, Guess Who? and Twister series.