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22
Singapore Airlines Annual Report 05/06
OPERATING
REVIEW
The Zagat Survey (US) 2005 rated
Singapore Airlines the Top Overall
Airline, Top Airline for Comfort, Top
Airline for Service and Top Airline for
Food.
The Airline was also voted Most
Preferred Airline in TIME magazine’s
2005 Readers’ Travel Choice Awards
for the fi fth year running and won the
award for the Preferred First/Business
Class. KrisFlyer was named Best
Frequent Flyer Programme.
The Australian Chamber of Commerce
in Singapore, and the Australian
Government’s trade development
agency, Austrade, jointly awarded
Singapore Airlines as the Singapore
company with the most substantial
contribution to trade between the
two countries.
In March 2006, the Airline was ranked
19th in the Top 20 of the World’s
Most Admired Companies by Fortune
Magazine. Singapore Airlines was
the only airline on the list, the only
Southeast Asian company, and one of
only a handful from outside the USA.
A full listing of the Airline’s awards can
be found on page 31.
AWARDS AND ACCOLADES
Singapore Airlines continued to
collect more awards during the year
in review.
Readers of the prestigious
Travel+Leisure Magazine (US) voted
Singapore Airlines World’s Best
International Airline for the 10th
consecutive year. SilkAir, was voted
number 10 in the same survey,
giving the Singapore Airlines Group
two of the top 10 airline awards.
At the Conde Nast Traveler (US)
2005 Business Travel Awards, the
Airline was presented with the
World’s Best International Airline
Award for the 17th consecutive
year, and Best Business Class on
Transpacifi c Routes and Best Business
Class on Transatlantic Routes. The
Airline also came in fi rst in the
Conde Nast Travellers Awards (UK)
2005 for the category of Long Haul
Leisure Airline.
At the Business Traveller Asia-Pacifi c
2005 awards ceremony, Singapore
Airlines was awarded Best Airline for
the 14th consecutive year, in addition
to clinching titles across all the airline
category awards for Best Asia-Pacifi c
Airline, Best Airline Economy Class,
Best Airline Business Class, Best
Airline First Class and Best Frequent
Flyer Programme.
ALLIANCE PARTNERS AND
CODESHARE SERVICES
Singapore Airlines joined the Star
Alliance in April 2000. With the
addition of Swiss International Airlines
and South African Airways in April
2006, the Star Alliance network
expands to 152 countries, with access
to 842 airports and over 660 lounges.
The Airline entered into a new
codeshare partnership with Asiana
Airlines in September 2005, for fl ights
between Singapore and Seoul.
In October 2005, the Airline expanded
its presence in Eastern Europe through
a codeshare partnership with LOT
Polish Airlines. The co-operation
provides customers with seamless
travel between Singapore and Poland
through daily connections at Frankfurt,
Amsterdam and Zurich.
Singapore Airlines and SilkAir began
codesharing with Malaysian Airlines
in April 2005, to Sabah, Sarawak and
Penang. The arrangement covers
services between Singapore and Kota
Kinabalu, Kuching and Penang.