Singapore Airlines 2006 Annual Report Download - page 21

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19
Singapore Airlines Annual Report 05/06
PRODUCT AND SERVICE
DEVELOPMENT
On The Ground
Interline E-ticketing
The use of e-tickets provides
signifi cant benefi ts to customers,
while also delivering substantial
distribution cost savings to the
Airline. The penetration rate for
e-tickets has been increasing, and
the Airline is well on track to meet
IATA’s global goal of 100 percent
e-ticketing by the end of 2007.
In April 2005, the Airline launched
an e-ticketing initiative with United
Airlines to provide customers whose
itineraries involve fl ights on both
carriers with the convenience of
travelling on a single e-ticket for the
entire journey. In September 2005,
this service was expanded to 11
other Star Alliance partners.
singaporeair.com
During the year in review, the
Singapore Airlines website,
singaporeair.com, was simplifi ed so
that customers can complete their
online transactions with greater
ease. Improvements were made to
functions such as fares search, fl ight
booking, online check-in, special
meal request, seat selection and
redemption booking.
In The Air
Infl ight Entertainment
The Airline’s award winning infl ight
entertainment system, KrisWorld, was
expanded during the year in review
to offer customers a selection of over
450 entertainment and information
options, including video and audio
programmes, games and news. On
offer is a selection of 60 movies, up
to 100 TV programmes, and 225
music CD albums and audio books.
With the expansion of the video
games selection in 2005, the Airline
now has the widest selection of
infl ight games, including a variety
of arcade, board, puzzle, leisure and
sports games.
In June 2005, Berlitz® Word Traveler,
an interactive language learning
programme, was made available
on selected aircraft. It offers quick
lessons in 22 languages.
In December 2005, live text news
was launched to allow customers
access through KrisWorld to the latest
world, regional, business, technology,
entertainment and sports news. The
news is obtained from an extensive
list of news sources, including
Associated Press, Financial Times, the
Wall Street Journal and Dow Jones.