Singapore Airlines 2006 Annual Report Download - page 22

Download and view the complete annual report

Please find page 22 of the 2006 Singapore Airlines annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

Page out of 156

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
  • 17
  • 18
  • 19
  • 20
  • 21
  • 22
  • 23
  • 24
  • 25
  • 26
  • 27
  • 28
  • 29
  • 30
  • 31
  • 32
  • 33
  • 34
  • 35
  • 36
  • 37
  • 38
  • 39
  • 40
  • 41
  • 42
  • 43
  • 44
  • 45
  • 46
  • 47
  • 48
  • 49
  • 50
  • 51
  • 52
  • 53
  • 54
  • 55
  • 56
  • 57
  • 58
  • 59
  • 60
  • 61
  • 62
  • 63
  • 64
  • 65
  • 66
  • 67
  • 68
  • 69
  • 70
  • 71
  • 72
  • 73
  • 74
  • 75
  • 76
  • 77
  • 78
  • 79
  • 80
  • 81
  • 82
  • 83
  • 84
  • 85
  • 86
  • 87
  • 88
  • 89
  • 90
  • 91
  • 92
  • 93
  • 94
  • 95
  • 96
  • 97
  • 98
  • 99
  • 100
  • 101
  • 102
  • 103
  • 104
  • 105
  • 106
  • 107
  • 108
  • 109
  • 110
  • 111
  • 112
  • 113
  • 114
  • 115
  • 116
  • 117
  • 118
  • 119
  • 120
  • 121
  • 122
  • 123
  • 124
  • 125
  • 126
  • 127
  • 128
  • 129
  • 130
  • 131
  • 132
  • 133
  • 134
  • 135
  • 136
  • 137
  • 138
  • 139
  • 140
  • 141
  • 142
  • 143
  • 144
  • 145
  • 146
  • 147
  • 148
  • 149
  • 150
  • 151
  • 152
  • 153
  • 154
  • 155
  • 156

20
Singapore Airlines Annual Report 05/06
OPERATING
REVIEW
Mobile Connectivity
In July 2005, Singapore Airlines
became the fi rst airline in the world
to offer live global TV as part of
its infl ight wireless broadband
internet service, Connexion By
BoeingSM. Customers can use their
internet connection to access live
broadcasts from BBC World, CNBC,
Eurosportnews and Euronews.
In November 2005, Connexion By
BoeingSM was launched on fl ights
between Singapore and New York
via Frankfurt. The Airline was the
fi rst in the region to provide its
customers, in all three classes, with
real-time, high-speed and secure
internet connectivity.
In March 2006, the Airline extended
the service to fl ights between
Singapore and Sydney. The product
will be launched progressively on
routes to other cities in the coming
months.
Food And Beverage
During the year in review, Singapore
Airlines expanded its meal offerings
in all classes, providing customers
an even wider selection of food and
beverages served onboard.
In May 2005, the Airline launched a
Chinese meal concept,
(Shí Quán Shí Mei), comprising four
appetisers and six entrees, (including
a signature soup and dessert)
complemented with steamed rice
or congee. The meal is specially
conceptualised and designed for the
Airline’s First Class customers by two
chefs from the Airline’s International
Culinary Panel – Yeung Koon Yat
from Hong Kong and Sam Leong
from Singapore.
In November 2005, the Airline
launched, (Hanagoyomi),
a Japanese meal concept comprising
an elaborate spread of nine
appetisers and entrees presented
and served elegantly in traditional
Japanese style. The meal was specially
created for Business Class customers
by International Culinary Panel Chef,
Yoshihiro Murata.
In March 2006, the Airline welcomed
a new member to its panel of
wine experts. Karen MacNeil, a
highly acclaimed American wine
professional, joins two other wine
experts, Steven Spurrier from the
United Kingdom and Michael
Hill-Smith from Australia, on the
Singapore Airlines Wine Panel.
Together, the panel ensures that fi ne
and contemporary choices of wines
and champagnes from around the
world are served infl ight.