eBay 2010 Annual Report Download - page 64
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The following table sets forth, for the periods presented, net revenues by type, segment and geography. In
addition, we have provided a table of certain key operating metrics that we believe are significant factors
affecting our net revenues.
Year Ended December 31,
Percent
Change
from
2008 to 2009
Percent
Change
from
2009 to 20102008 2009 2010
(In thousands, except percentage changes)
Net Revenues by Type:
Net transaction revenues
Marketplaces ...................... $4,711,057 $4,461,845 $4,800,193 (5)% 8%
Payments ......................... 2,320,495 2,641,194 3,261,314 14% 23%
Communications ................... 525,803 575,096 — 9% —
Total net transaction revenues ..... 7,557,355 7,678,135 8,061,507 2% 5%
Marketing services and other revenues
Marketplaces ...................... 875,694 849,169 920,434 (3)% 8%
Payments ......................... 83,174 154,751 174,333 86% 13%
Communications ................... 25,038 45,307 — 81% —
Total marketing services and other
revenues .................... 983,906 1,049,227 1,094,767 7% 4%
Total net revenues .............. $8,541,261 $8,727,362 $9,156,274 2% 5%
Net Revenues by Segment:
Marketplaces ...................... $5,586,751 $5,311,014 $5,720,627 (5)% 8%
Payments ......................... 2,403,669 2,795,945 3,435,647 16% 23%
Communications ................... 550,841 620,403 — 13% —
Total net revenues .............. $8,541,261 $8,727,362 $9,156,274 2% 5%
Net Revenues by Geography:
U.S. ............................. $3,969,482 $3,985,068 $4,214,215 — % 6%
International ...................... 4,571,779 4,742,294 4,942,059 4% 4%
Total net revenues .............. $8,541,261 $8,727,362 $9,156,274 2% 5%
Revenues are attributed to U.S. and international geographies based primarily upon the country in which the
seller, payment recipient, customer, website that displays advertising, other service provider or, until the sale of
Skype on November 19, 2009, the Skype user’s Internet protocol address, as the case may be, is located.
Year Ended December 31,
Percent
Change
from
2008 to 2009
Percent
Change
from
2009 to 20102008 2009 2010
(In millions, except percentage changes)
Supplemental Operating Data:
Marketplaces Segment: (1)
GMV excluding vehicles (2) ................. $48,001 $48,346 $53,532 1% 11%
GMV vehicles only (3) ...................... 11,649 8,860 8,287 (24)% (6)%
Total GMV (4) ................................ $59,650 $57,206 $61,819 (4)% 8%
Payments Segment:
NetTPV(5) .............................. $60,146 $71,607 $91,956 19% 28%
(1) Rent.com, Shopping.com and eBay’s classifieds websites are not included in these metrics.
(2) Total value of all successfully closed items between users on eBay Marketplaces trading platforms during
the period, regardless of whether the buyer and seller actually consummated the transaction, excluding
vehicles gross merchandise volume.
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