eBay 2010 Annual Report Download - page 3

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mobile devices; Milo.com enables us to provide consumers with real-time local shopping and inventory
checking; and Critical Path Software will help us deliver innovative mobile applications on a faster release
schedule.
Connecting buyers and sellers anywhere, anytime, any device
We built aggressively on our early lead in mobile commerce in 2010, almost tripling our eBay mobile volume
year over year to nearly $2 billion. Mobile is clearly becoming a favorite way for people to shop, and eBay is
helping to lead the way with innovative applications across a number of platforms and devices. By the end of
2010, our mobile apps had been downloaded more than 30 million times, in eight languages, across 190
countries.
PayPal continued to innovate in mobile payments and digital payments, launching new products and services to
expand its presence across devices and platforms. For the full year, mobile payment volume was five times that
of 2009 – more than $700 million – and by the end of 2010, more than 2.5 million people had downloaded
PayPal’s mobile apps.
Driving sustainable commerce
We continued to innovate through our sustainability efforts as well. In 2010, we adopted state-of-the-art
technology from Bloom Energy, reducing campus energy needs. The eBay Green Team launched Instant Sale,
which enables consumers to sell or recycle old electronics quickly and conveniently, and the eBay Box, a
branded shipping container made from environmentally friendly materials and designed to be reused. We
continue to empower our employees to give back to their local communities through the eBay Foundation, and
encourage individual giving through eBay Giving Works, PayPal Nonprofits, products purchased on
WorldofGood.com, and investments made through MicroPlace.
Operating more efficiently and reducing costs
At Analyst Day in 2009, we set a goal of reducing our cost structure by $2 billion over a three-year period, and
we remain on track to meet that goal. We also enhanced our financial flexibility through our company’s first
corporate debt issuance, raising $1.5 billion in term debt at very favorable interest rates, and launched a $1.0
billion commercial paper program.
The next 15
In 2010, eBay Inc. celebrated its 15th anniversary. And in our 15 years in business, we built a rich heritage of
connecting buyers and sellers and created opportunities that empowered people to make a difference – for
themselves, their families or for their communities. We helped redefine commerce for people all over the world.
The next 15 will be even better. We intend to lead the next generation of commerce and once again reinvent how
people shop and pay. On behalf of our 17,700 eBay Inc. employees, thank you for your belief and support.
Pierre Omidyar
Founder, Chairman of the Board John Donahoe
President and CEO