eBay 2010 Annual Report Download - page 11

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items, most vehicles, real estate and purchases made on classified listings on eBay.com. eBay Buyer Protection
provides coverage for the purchase price of the item, plus original shipping costs, for a limited time period from
the date of the transaction, and includes a new, streamlined online interface to help buyers and sellers navigate
their way through the process.
Adjacent Marketplaces Platforms and Services
StubHub
StubHub is a leading ticket marketplace, enabling fans to buy and sell tickets to a large selection of sports,
concert, theater and other live entertainment events. StubHub’s online marketplace, dedicated solely to tickets,
provides fans the choice to buy or sell their tickets in a safe, convenient and reliable environment. StubHub’s
partners include the New York Yankees, Washington Redskins and the University of Southern California, along
with a total of nearly 60 other teams in the NFL, MLB, NBA, NHL and NCAA, as well as companies such as
ESPN and AOL.
Classifieds Websites
Our classifieds websites are available in over 1,000 cities around the world and are primarily designed to
help people trade on a local level. Our classifieds websites include Den Blå Avis, BilBasen, eBay Classifieds
(including eBay Anuncios, eBay Kleinanzeigen and eBay Annunci), Gumtree, Kijiji, LoQUo, Marktplaats.nl and
mobile.de. Our classified websites generate revenue primarily through advertising. In addition, we have a
noncontrolling equity investment in craigslist, Inc., which operates the craigslist classifieds websites around the
world.
Online Advertising and Other Services
We work with strategic partners to provide a variety of services designed to enable our buyers to find great
deals and connect with sellers.
Shopping.com
Shopping.com is a comparison shopping destination featuring products from thousands of merchants across
the Internet. Shopping.com offers one of the largest product catalogs on the Internet—searchable by thousands of
attributes—along with consumer product reviews through Epinions.com, which helps users make informed
buying decisions. Shopping.com’s revenue is derived primarily from retailers who pay a fee for users directed to
their sites by Shopping.com. In addition, Shopping.com generates revenue through advertising.
Rent.com
Rent.com is a leading U.S. listing website in the rental housing industry. The website is designed to bring
apartment seekers and landlords together in an efficient manner. Landlords pay a fee to Rent.com for renters who
indicate that they have found their apartments through Rent.com.
Half.com
Half.com is a fixed-price marketplace for new and used books, textbooks, music, movies, video games and
video game consoles.
Mobile Website and Applications
We have recently developed several mobile applications, or apps, for a variety of mobile platforms that
allow users to access a number of our Marketplace platforms. These include a core eBay application for the
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