eBay 2010 Annual Report Download - page 17

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that we believe are important to the Marketplaces community. We believe that PayPal’s expansion into an
increased number of international markets and currencies will continue to make cross-border transactions easier
and more efficient, benefiting both our Marketplaces and Payments segments.
Bill Me Later
We continue to invest in product development designed to capitalize on synergies between Bill Me Later
and other eBay brands. In 2009, we introduced Bill Me Later as a funding source within a PayPal account for
certain U.S. customers and we also began to offer Bill Me Later as a payment method on eBay.com in the U.S.,
and in 2010, Bill Me Later became increasingly available as a payment method on eBay.com in the U.S. In 2011,
we intend to further expand these offerings. In addition, we have combined our PayPal and Bill Me Later
merchant sales teams and have begun offering both the PayPal and Bill Me Later solutions in a coordinated effort
to provide merchants greater efficiency in product integration.
Payments Mobile
We continue to invest in our mobile payments solutions, which enable users to make payments on a variety
of mobile platforms. In 2010, we introduced Mobile Express Checkout, which brings PayPal’s two-click
experience to mobile commerce. We also continued to expand the functionality of PayPal mobile apps, such as
our PayPal Local feature, which helps consumers find great deals at local merchants that accept PayPal, and our
donation feature, which provides a convenient way to make charitable contributions. We believe that our
continued investments in our mobile payments solutions will provide increased opportunities for new and
existing customers to use our PayPal service.
PayPal Developer Platform
In 2009, we launched the PayPal Developer Platform to enable third party developers to access a wide
variety of PayPal products and programming code specifications and to connect to select PayPal payment
application programming interfaces (APIs). Since the launch of PayPal’s platform, 50,000 new developers have
joined and more than 1,000 apps have been built. We believe there will continue to be broader development and
further expansion of the use of PayPal payments solutions on the Internet as well as other platforms, such as
mobile devices, as a result of this launch.
Payments Financial Products
We will continue to identify transactions and markets that we believe are not served adequately by existing
payment systems and seek to develop product features designed to improve upon those legacy systems. In
addition, we intend to expand the breadth of products and services available to our account holders and to
continue offering financial products such as the following:
• PayPal ATM/Debit Card/Prepaid card, which enables business users to withdraw funds from their
PayPal accounts at ATMs, pay for offline purchases with funds from their PayPal account, and in the
U.S. qualify to receive cash back on eligible purchases;
• PayPal Plus Credit Card and eBay MasterCard issued by GE Money Bank, which allow users to earn
rewards on purchases made offline or using PayPal, as well as a PayPal Credit Card offered to U.K.
users through Santander;
• PayPal Student Account, which enables parents to electronically transfer money to an account their
children can access for use online and offline via the Student Card; and
• PayPal Money Market Fund, which allows participants to earn a yield on the funds in their PayPal
accounts through a money market portfolio managed by BlackRock Fund Advisors.
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