eBay 2010 Annual Report Download - page 10

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Please find page 10 of the 2010 eBay annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

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Value-Added Tools and Services: eBay users have access to a variety of “pre-trade” and “post-trade” tools
and services to enhance their user experience and to make trading faster, easier and safer for them. “Pre-trade”
tools and services are intended to simplify the listing process. “Post-trade” tools and services are designed to
make transactions easier and more convenient to complete. These tools and services may not be available in all
international markets.
Some of these tools and services include:
• Turbo Lister, Simple Lister, eBay Blackthorne, ProStores, Selling Manager and Selling Manager Pro,
each of which helps to automate the selling process;
• Shipping Calculator, which makes it easier for buyers and sellers to calculate shipping costs;
• Shipping Labels, which allows sellers to print certain postage and labels;
• Listing Analytics, which helps sellers gain insight into the visibility, clicks and sales their listings are
getting;
• eBay verified third party applications, which are designed to help sellers manage listings, track
finances and research seasonal trends and prices;
• PayPal, which facilitates the online payment of funds; and
• Bill Me Later, which provides our U.S. buyers with consumer credit at the point of sale through Bill
Me Later’s relationship with a bank.
We currently provide these services directly or through contractual arrangements with third parties.
PowerSeller program: PowerSellers are eBay sellers who have consistently sustained a high volume of
monthly sales and who have a high level of positive feedback and consistently high DSRs. Members of the
PowerSeller program are eligible for special benefits, which currently include pricing discounts, prioritized
customer support, promotional offers, eBay promotional merchandise, advanced selling education, opportunities
to participate in research and other special rewards. We regularly evaluate our program and benefits currently
offered through the program are subject to change.
eBay Top-Rated Seller program: In 2009, we introduced our eBay Top-Rated Seller (eTRS) program in
some of our larger markets. To qualify for the eTRS program, PowerSellers must receive consistently high
customer satisfaction ratings, as measured by consistently high DSRs on shipping, service and item descriptions,
and meet certain sales volume criteria. Members of the eTRS program qualify for the same benefits as the
PowerSeller program, as well as a prominent badge in search results, higher discounts and increased search
exposure.
Top Buyer program: Our top buyers benefit from having a special phone number to call if they have an
unsatisfactory user experience in connection with a transaction on our websites. From time to time, we also offer
special coupon initiatives to top buyers.
Coupons and Buyer Rewards: Coupons were given to targeted buyers during 2009 and 2010 to help drive
our GMV growth. During 2010, we made our buyer rewards program in the U.S., which we refer to as “eBay
Bucks,” available to all U.S. buyers. Through our eBay Bucks rewards program, all buyers in the U.S. have the
ability to earn eBay Bucks on qualifying purchases made on eBay.com. Upon the completion of each calendar
quarter, participating buyers are issued eBay Bucks certificates for their qualifying purchases during that quarter,
which are redeemable for a limited period from issuance for future purchases on eBay.
eBay Buyer Protection: eBay Buyer Protection covers items purchased on our sites in the U.S., U.K. and
Germany through an eligible payment method and protects most buyers with respect to items that are not
received or not as described in the listing. Some purchases are not covered, including prohibited or restricted
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