Sara Lee 2013 Annual Report Download - page 2

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BRAND BUILDING We’re investing heavily in our brands, with better
category management and more robust positioning. We’re supporting our
brands with world-class advertising and marketing programs that speak
directly to our consumers’ lives.
INNOVATION We are building a culture of innovation, leveraging our
broad food expertise to design premium flavor experiences. We’re improving
our product quality. Upgrading our packaging with new, consumer-driven
designs. And developing new line extensions to keep our brands fresh.
COST REDUCTION As we invest in brand building and innovation, we
remain focused on reducing costs to boost profitability. For us, cost-cutting
means improved efficiencies. Doing more with less. And the cultural shift
toward embracing a productivity mindset.
GROWTH We’re strengthening our core brands with increased marketing
support. We’re extending our brands into adjacent spaces and introducing
innovative new products. Finally, we’re also open to acquiring on-trend busi-
nesses that align with our strategic vision and create shareholder value.
COMPANY PROFILE
e Hillshire Brands Company
is a leader in focused food
solutions for the retail and
foodservice markets. e com-
pany generated approximately
$4 billion in annual sales in
fiscal 2013. The company’s
more than 9,000 employees
work together every day toward
a common purpose – fullling
the hunger for a life well fed.
®
$40MM
COST SAVINGS
ACHIEVED
IN FISCAL 2013