Samsung 2008 Annual Report Download - page 43

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
WORKING HARD FOR NEEDY NEIGHBORS
We’ve been meeting the needs of local communities across
Korea since 1995 when we formally launched our ser vice orga-
nization. Today, Samsung Community Relations oversees ap-
proximately 1,500 volunteer teams serving at community wel-
fare centers as well through a broad range of programs
benefitting shut-in seniors, child-headed families, the disabled,
natural disaster victims, and other needy and underprivileged
members our communities. Our in-house fundraising efforts to
benefit worthy local charities and causes include a matching
grant program as well as biannual 5 km “love runs”, a perennial-
ly popular event that attracted over 88,000 employee and part-
ner participants in 2008.
THINKING GLOBALLY BY ACTING LOCALLY
Our commitment to helping local communities prosper is a
global one. Our partnership with the Korean National Commis-
sion for UNESCO (KNCU) through the Samsung-KNCU Educa-
tion Fund promotes literacy and basic education in developing
nations by underwriting information and communication tech-
nology projects. Our Samsung Running Festival fun-runs help
raise money for worthy local causes around the world. We are
also reaching out to meet the needs of children, schools, and
local communities around the globe through major initiatives
like our Four Seasons of Hope programs in the US, Adopt-a-
Village program in China, and the Samsung Digital Hope pro-
gram in Southeast Asia.
Merrill Lilly
Future Samsung Customer
I’ve been a fan ever
since my dad and I ran
in a Samsung Running
Festival. It’s awesome
that Samsung does
so many cool things
for kids!
“
”