Samsung 2008 Annual Report Download - page 42

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Kris Narayanan
Director, Brand Marketing Team
Samsung Electronics America
SERVING TO MAKE A WORLD OF DIFFERENCE
At Samsung Electronics, we’re committed to making a differ-
ence in our local communities. At home and abroad, we’re in-
volved in a diverse range of community service programs and
initiatives spanning the gamut from volunteer service and social
welfare to culture and the arts, academics and education, and
environmental conservation. As part of our efforts to more sys-
tematically meet our responsibilities, we established the CSR
Liaison Office within our Partner Collaboration & Enhancement
Office in early 2009 to serve as a single point of contact for all
internal and external CSR initiatives. We intend to continually
expand the scope and effectiveness of our activities in the
years ahead as we pursue our vision of becoming one of the
world’s most trusted and respected companies.
SUPPORTING PROGRAMS THAT CHANGE LIVES
Our social contribution initiatives focus on three broad areas.
For young students, we sponsor events such as the Students’
Science Olympics, the National Students’ Creativity Olympiad,
song festivals, and special classes covering science, financial
literacy, and economics. Our assistance for the children of low-
income families includes college scholarships for students with
disabled parents, after-school study programs, and regular
visitation programs. Last, but not least, our divisions strive to
make a difference in ways that have a meaningful connection
with their businesses such as supporting a dementia preven-
tion center for the elderly (Memory Division) and programs for
the hearing-impaired (Telecommunication Systems Division)
and the sight-impaired (LCD Division).
We’re earning global respect
as we share local hopes.
In North America,
our community activities
focus on children and
youth. And the most
rewarding part of my job
is the smiles
I help make.
“
”
CORPORATE CITIZENSHIP