Samsung 2008 Annual Report Download - page 28

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Our MP3 player business continues to aggressively compete in global markets with a full lineup of prod-
ucts that ranges from premium media players to voice recorders. Our current lineup includes the flag-
ship P3 touchscreen media player with haptic feedback, the Q1 and Q2 players with our latest DNSe™
3.0 sound engine, and the VP1 voice recorder.
As we look ahead to 2009 and beyond, we will be focusing on generating both qualitative and quantita-
tive growth as we expand our leadership in the premium market as well as our presence and marketing
in emerging markets. You can expect us to continue to deliver a steady stream of uniquely Samsung
mobile phones and MP3 players designed to meet the needs of today’s fast-changing marketplace as
we deliver value and enjoyment that far exceeds consumer expectations.
TELECOMMUNICATION SYSTEMS
We continued to achieve remarkable growth with a wide
range of products including Mobile WiMAX, CDMA and HSPA wireless equipment, enterprise PBX solu-
tions, and home network set-top box solutions. Since we unveiled the world’s first commercial Mobile
WiMAX service in 2006, we have led the industry with system and equipment deliveries to 23 major op-
erators in 19 countries around the globe, including the US, Japan, and Russia. In 2008, we demonstrat-
ed the industry’s first Mobile WiMAX II (802.16m) solution that promises to more than quadruple data
rates. Today, we continue to lead the way in developing and delivering total solutions for tomorrow’s 4G
Mobile WiMAX and Long Term Evolution (LTE) mobile telecommunications networks that will make mo-
bile broadband a ubiquitous part of life in the coming years.
We’re transforming
life on the go with
mobile phones that
shine with advanced
multimedia features,
user interfaces
that deliver tactile
feedback, and
uniquely stylish
design.
“
”

08. YP-P3 MP3 Player
Winner of a Best of CES 2009 award in the MP3
and video player category, our flagship
full-touchscreen media player dazzles the ears
with its DNSe™ 3.0 sound engine, the touch with
VibeWoofer™ bass vibration, and the eyes
with our upgraded MP3 TouchWiz UI
with vibration feedback.
09. U-RAS Flexible Mobile WiMAX Base Station
The first Mobile WiMAX product to win
WiMAX Forum 3.5 GHz certification,
this modular system features separate radio
and digital processing units for maximum
flexibility in installation.
