Samsung 2008 Annual Report Download - page 38

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SYSTEM LSI
We are the industry leader in display driver ICs and MP3 system-on-chip (SoC) solu-
tions as well as a major producer of smart card chips, application processors, CMOS image sensors,
mobile TV SoCs, flash memory controllers, and optical storage SoCs. Our recent accomplishments
have been extensive. We have developed EEPROM-embedded 90nm smart card chips as well as high-
performance, low-power application processors for mobile devices and the industry’s top-performing
wireless USB SoC solution incorporating both a baseband processor and flash memory controller.
Today, we continue to drive convergence at the chip level to help our customers deliver products with
increasingly powerful and efficient levels of user functionality.
STORAGE SYSTEM
We are a leading producer of high-capacity hard drive storage solutions for
the mobile, home, and enterprise markets. Our comprehensive lineup includes 1.3-, 1.8-, 2.5-, and 3.5-
inch drives with capacities ranging from 40GB to 1.5TB. In late 2008, we entered the external hard drive
market with our ultra-light, ultra-portable 1.8-inch S1 Mini and 2.5-inch S2 Portable drives, followed in
early 2009 by the 3.5-inch Story Station external drive series for desktop PCs. We also showed our
commitment to the development and design of “greener” products in early 2009 with the launch of our
EcoGreen series of 3.5-inch drives featuring eco-friendly components, low power consumption, and
low-noise characteristics.
 26. Multi-Mode Mobile TV Receiver SoC
The industry’s first solution to combine a
multi-mode RF tuner and channel decoder on
a single chip, this system-on-chip solution
supports mobile TV reception around the world
at speeds of up to 280 km/h.
We’re leading
the global
semiconductor
industry into
the future with
advanced technology,
superior production
capabilities,
and strong
partnerships.
“
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%
2008 GLOBAL DRAM MARKET SHARE