Samsung 2008 Annual Report Download - page 15

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
We will actively prepare for the future by driving creative innovation and growing new businesses.
While sheer determination and passion were sufficient to make us a world-class consumer electronics
maker, becoming one of the world’s top companies will require radical changes in our values and the
way we think and work. We must create an organizational culture that promotes continuous individual
growth and innovation driven by an entrepreneurial spirit that is not afraid of failure as we aggressively
develop and use creative methods and tools that our rivals cannot easily imitate. This foundation will
position us to steadily build growth momentum as we continue to identify and develop tomorrow’s
technologies and business opportunities.
A decade ago when we marked our 30th anniversary, a radical restructuring for survival enabled us to
weather the Asian financial crisis and paved the way for our emergence as a world-class consumer
electronics company. As we mark our 40th anniversary in 2009, we are united in our determination to
intelligently rise above the present challenges armed with the same “prepared for anything” attitude,
enterprising spirit, and creative thinking that have served us so well in the past. We look forward to the
opportunity of earning your trust and respect over the coming year as we take the next step toward
our vision of being one of the world’s leading companies.
2009 organizational struCture





C
E
O
Yoon-Woo Lee
Vice Chairman & CEO
Samsung Electronics



Memory, System LSI, Storage System
LCD
Visual Display, Digital Printing, Computer Systems,
Mobile Communication, Telecommunication Systems,
Digital Appliance
North America, Europe, China, Southeast Asia,
Southwest Asia, CIS, Middle East and Africa,
Latin America, Korea