Samsung 2008 Annual Report Download - page 11

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
Hee-Bong Kim
Junior Designer, Design Group
Visual Display Division




The inspiration for our TV designs
comes out of a product development
process that includes extensive research
on the user experience, meticulous
consideration of each process step, and
countless development and marketing
discussions. Our sophisticated “liquid
crystal” bezel design was the
fruit of this exhaustive investigative
and collaborative process, transforming
our TVs into veritable objects of art.
And that unique design touch
is helping us lead the way in living
rooms around the world.