Samsung 2008 Annual Report Download - page 27

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

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MOBILE COMMUNICATION
Our mobile phones have the world talking. In 2008, we shipped
over 196 million phones worldwide as we held steady at No. 2 in global market share. Our premium line-
up of full-touchscreen phones, smartphones, and high-resolution camera phones enabled us capture
the No. 1 market share crown in France and the US, the latter market in which we shipped our 150-mil-
lionth phone to date during the year. We also saw a number of our entry-level phones exceed sales of 10
million units in emerging markets as our full-range phone lineup continued to attract new customers to
the Samsung brand.
We continue to deliver unique, premium phones that wow customers around the globe with compelling
design and cutting-edge features. During the year, we redefined the user experience with a steady
parade of innovative phones. After beginning the year with the breakthrough Haptic (W420) touch-
screen phone featuring our dynamic TouchWiz UI with haptic (vibration) feedback, we went on to add
the Innov8 (i8510) smartphone with 8-megapixel camera and the Omnia (i900) flagship touchscreen
smartphone. In their first 18 months on the market, our full-touchscreen phones have taken global mar-
kets by storm, selling over 20 million units based on features like our sophisticated TouchWiz UI, high-
resolution cameras, and minimalist design. We intend to keep the hits coming in 2009 with high-end
touchscreen models with features like gorgeous active-matrix OLED screens, physical keypads, HD
video recording, and DJ-style music mixing and scratching.
%
2008 GLOBAL MOBILE PHONE
MARKET SHARE
06. Samsung Star
This sleek 11.9 mm full-touchscreen phone
features our latest TouchWiz UI, DNSe™ 3.0
sound engine, a 3-megapixel camera with
video recording, Bluetooth, and a host of other
multimedia features that are helping it take the
mid-range market by storm.
07. I8910 HD
The world’s first mobile phone capable of
recording 720p HD video, this upgrade to the
original Omnia smartphone features a long list
of high-tech features, including a stunning
3.7-inch active-matrix OLED touchscreen and
a high-resolution 8-megapixel camera.