Samsung 2008 Annual Report Download - page 26

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DIGITAL PRINTING
We are working hard to become the world’s top laser printer maker with an at-
tractive, easy-to-use, energy-efficient lineup that includes the industry’s smallest and sleekest mono-
chrome and color laser printers and multifunction printers. In 2008, our focus on eco-performance earned
us the top product award at Korea’s National Environmental Management Excellence Awards as well as
the greatest number of German Blue Angel eco-label certifications in the office equipment category. Our
growing family of workgroup solutions—including the world’s fastest A4 color laser multifunction printer
with speeds of up to 38 pages-per-minute—is backed by an organization committed to providing com-
plete professional color printing solutions to the enterprise marketplace.
COMPUTER SYSTEMS
We are currently in the process of relaunching our computer business
with a focus on mobile computing. In 2008, our new lineup of stylish, quality netbooks proved to be ex-
ceptionally popular in advanced markets like Europe as well as emerging ones such as the CIS and China,
catapulting us into the ranks of the world’s top-10 notebook makers. With the launch of third-generation
netbooks in 2009 featuring greatly improved design, ease-of-use, and battery life, this notebook seg-
ment—one we aim to be a top-three player in—is quickly gaining momentum. We will also be focusing
on the high-end ultra-light premium notebook market as well as desktop PCs with advanced security
and remote management features for the enterprise market.
We’re making life
richer and more
enjoyable with digital
products that offer
innovative features,
distinctive design,
and eco-friendly
engineering.
“
”
04. MultiXpress C8385ND
Color Laser Multifunction Printer
The industry’s fastest A4 color laser
multifunction printer boasts advanced
workgroup features, outstanding print quality,
and a number of convenience-enhancing
features that give a major boost to office
productivity.
05. N310 Netbook PC
Conceived by award-winning designer
Nato Fukasawa, this elegant and compact
netbook packs all the latest features and
technology in a package designed for
maximum mobility.
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2008 GLOBAL LASER PRINTER
AND MULTIFUNCTION PRINTER MARKET SHARE