Samsung 2008 Annual Report Download - page 25

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VISUAL DISPLAY We led the global TV market for the third straight year in 2008 as we contin-
ued to win over customers with outstanding picture quality, elegant liquid-crystal bezel styling,
and advanced interactivity and connectivity options that allow customers to enjoy pictures, mov-
ies, and music from the Internet, their own home network, or even USB devices. Our leadership
took another leap forward in 2009 as we introduced a new whole new “species” of high-definition
television that is sure to be a global hit. Our new LED T V lineup is the next evolution in LCD tech-
nology, replacing the conventional cold-cathode fluorescent lamp (CCFL) backlighting with eco-
friendly LED backlighting. The result is exactly what customers want—full-featured TVs with su-
perior picture quality, stylish ultra-slim enclosures, and dramatically lower power consumption.
Today, we continue to drive innovation in the flat-panel TV market with new ultra-slim plasma TVs
and 240 Hz full-HD LCD TVs, delivering the breakthrough products and superior value that will keep
us at the forefront of the global TV market.
LCD monitors are another field we have led the world in since the third quarter of 2006. In 2008, we
launched a number of premium monitors, including our SyncMaster T-series with the same liquid-
crystal bezel design featured on our LCD TVs to commemorate the 20th anniversary of the SyncMas-
ter brand. We intend to once again lead the industry in 2009 by rolling out a large number of new
products, including the SyncMaster 70-series with liquid-crystal bezels, ultra-slim LED-backlit moni-
tors, laptop computer monitors, professional monitors, 120 Hz monitors, and large-format digital in-
formation displays with ultra-slim bezels for video wall applications.
In the audio and video equipment field, we leveraged our leadership in Blu-ray technology to unveil the
industry’s slimmest Blu-ray player to date featuring our sophisticated liquid-crystal styling in a wall-
mountable unit just 39 mm thick. Our Blu-ray and DVD home theater systems took numerous awards
in Europe and around the world in 2008. We also continued to innovate in the video space with an ul-
tra-compact full-HD camcorder featuring a built-in 64GB solid-state drive, hybrid still/video cameras,
and a compact digital camera with a 24 mm wide-angle lens and 10x optical zoom.
02. Series 7 LED TVs
Showcasing our gorgeous liquid-crystal styling,
brilliant LED backlighting, an ultra-slim profile of
29.9 mm, and advanced interactivity and connectivity
options, our Series 7 LED TVs add a dazzling new
dimension to home entertainment.
03. HT-BD7200 Blu-Ray Home Theater System
Winner of a Best of CES 2009 award in the home
audio category, this sleek wall-mountable 2.1-channel
Blu-ray system is an eye-catching match for our TVs
with support for streaming audio and video and
Bluetooth wireless audio connectivity.
01. SPF-107H Digital Photo Frame
This chic 10-inch photo frame with liquid-
crystal styling boasts an ultra-slim 23 mm
profile, 1GB of onboard memory, and a high-
resolution 1,024 x 600-pixel screen that brings
precious memories to life.
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2008 GLOBAL TV MARKET SHARE
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