Samsung 2008 Annual Report Download - page 29

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
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DIGITAL APPLIANCE
We are a leading home appliances maker known for delivering products
with innovative technology, exceptional design, and outstanding ease-of-use. In 2008, we saw ship-
ments steadily rise worldwide despite the global economic downturn as we posted the highest growth
rates in the industry. As we burnished our premium brand image in advanced markets with our ever-
popular high-end front-load washing machines and side-by-side refrigerators, we also continued to
pursue and win new customers in emerging markets with products designed to match local lifestyles.
Our latest home appliances continue to win praise and customers around the world for their innovative
features and attractive designs. Our side-by-side refrigerators feature our patented Twin Cooling Sys-
tem™ for independent cooling and humidity control of each compartment to keep food at its freshest.
Our washing machines have features like “bubble wash” technology that improves cleaning perfor-
mance while cutting washing time in half, advanced vibration-reduction technology, and a diamond-tex-
tured stainless steel drum that is gentler on fabrics.
Our room air conditioners have advanced energy-saving features as well as the ability to automatically
monitor and control room temperature and humidity while simultaneously cleaning the air. Our commer-
cial air conditioner lineup now boasts the industry’s most-powerful outdoor units and designer indoor
units featuring many of the design and health-enhancing features of our home units. Our new line of
fast-cook ovens adds steam cooking and cleaning. Last, but not least, our vacuum lineup includes
models with the industry’s quietest bagless technology and steam cleaning capability as well as ad-
vanced robot vacuums.
In the coming years, we will be working even harder to fill the lives of our customers with beauty and
convenience as we deliver appliances that lead the way in promoting esthetics, ecology, energy sav-
ings, and health.
We’re working
hard to bring more
beauty and
convenience home
with appliances
that lead the way in
esthetics, ecology,
energy savings,
and health.
“
”
10. AQV12ABBN Wall-Mounted Air Conditioner
This split-system air conditioner with
inverter-driven compressor combines
sophisticated styling with a host of advanced
cleaning and bacteria-killing features to
deliver cooling that is as refreshing as it is hygienic.
11. RFG297AARS French Door Refrigerator
This stainless steel beauty features our latest Twin
Cooling Plus System™ with independent cooling and
humidity control of each compartment to keep food
fresher, an external ice and water dispenser, doors
that automatically close when left slightly open, and
plenty of flexible storage options for larger items with
one of the largest capacities in its category.