Samsung 2008 Annual Report Download - page 14

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THE YEAR AHEAD
With the global economy limping along in the aftermath of last year’s crisis, it’s unclear whether we will
see the beginning of a recovery this year. This has made demand forecasting and planning extremely
difficult. From a survival perspective, the battle for industry leadership is intensifying as we face some
of the biggest challenges in our history. That said, we have intelligently weathered countless crises over
the years, demonstrating our ability to turn adversity into opportunity as we have grown to become a
world-class consumer electronics company. We are confident that our can-do attitude and creative
entrepreneurship will empower us overcome our present challenges, creating yet another opportunity
to shape the future of our industry.
We will enhance our flexibility, potential for growth, and risk management capabilities.
We will pursue value creation in ways our competition will find difficult—if not impossibleto imitate. We
will simultaneously push forward with value engineering and value innovation initiatives that will enable
us to eliminate inefficiency, redundancy, and waste in our processes as we take our cost-reduction ef-
forts to the next level. At the same time, we will bolster our unrivaled speed, efficiency, and other inter-
nal synergies as our departments and divisions closely collaborate in each step of product develop-
ment from concept to launch. We will also upgrade our enterprise-wide risk management system to
enhance our ability to monitor and address risk in a timely manner.
We will strengthen our leadership in core businesses and capabilities in key growth fields.
We aim to leverage our cost leadership to be the top global name in every segment of consumer elec-
tronics—from TVs to mobile phones. We also aim to extend our market leadership in components
such as semiconductors and LCD panels with cutting-edge technologies and solutions. At the same
time, we are laying the foundation for success in key growth fields such as printers, notebook PCs, and
system air conditioners, bolstering our global capabilities by expanding our B2B distribution channels,
differentiating our products through design, and expanding our worldwide sales network.
We will take the next
step toward being one
of the worlds top
companies, intelligently
rising above the current
crisis by strengthening
our leadership in core
businesses and
capabilities in key
growth fields as
we drive creative
innovation.
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2008 Consolidated sales Breakdown By division
Based on 2008 organizational structure