Samsung 2008 Annual Report Download - page 32

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
At Samsung Electronics, our design philosophy focuses on
creating an “emotional journey” for our customers by deliver-
ing a holistic user experience that encompasses distinctive
product styling, superior usability, and a unique design story.
Anchored by the Corporate Design Center in Seoul, our global
design network includes centers in London, Milan, Los Ange-
les, Shanghai, Tokyo, and Delhi. We are also actively involved
in nurturing tomorrow’s world-class designers through the
Samsung Art & Design Institute (SADI) and the Samsung Design
Membership program for college and university design majors.
Our elegant liquid-crystal styling, TouchWiz UI, and other
design innovations are playing a major role in growing our
market share and enhancing our brand image. Each year, our
outstanding capabilities are recognized at some of the
world’s most prestigious design competitions. In 2008, we
had another outstanding year as we marked our fifth straight
appearance at the top of the overall corporate rankings at the
Industrial Design Excellence Awards based on our five-year
award per formance. We also topped the corporate and cre-
ative categories in the iF Ranking based on our performance
at the iF Design Awards over the past three years. Today, our
quest continues to develop the innovative designs that will
create compelling new user experiences that will keep our
customers on the cutting edge of technology and style.
15. WF448 Front-Load Washer
This 2009 CES Eco-Design Award winner is
gentler on clothing as well as the environment
with the category’s largest load capacity,
powerful deep-steam cleaning, whisper-quiet
vibration reduction technology, and dramatically
lower water and electricity requirements.
