Pottery Barn 2009 Annual Report Download - page 13

DOCUMENTS INCORPORATED BY REFERENCE
Portions of our definitive Proxy Statement for the 2010 Annual Meeting of Shareholders, also referred to in this
Annual Report on Form 10-K as our Proxy Statement, which will be filed with the Securities and Exchange
Commission, or SEC, have been incorporated in Part III hereof, and portions of our 2009 Annual Report to
shareholders have been incorporated in Part II hereof.
FORWARD-LOOKING STATEMENTS
This Annual Report on Form 10-K and the letter to shareholders contained in this Annual Report contain
forward-looking statements within the “safe harbor” provisions of the Private Securities Litigation Reform Act of
1995 that involve risks and uncertainties, as well as assumptions that, if they do not fully materialize or prove
incorrect, could cause our business and operating results to differ materially from those expressed or implied by
such forward-looking statements. Such forward-looking statements include, without limitation: any projections
of earnings, revenues or financial items, including future comparable store sales, projected capital expenditures,
the impact of new accounting pronouncements, and our quarterly and fiscal 2010 tax rates; statements related to
enhancing shareholder value; statements related to our beliefs about our competitive position; statements related
to the plans, strategies, initiatives and objectives of management for future operations, including our key
initiatives in fiscal 2010; statements related to our intent to market certain Williams-Sonoma Home
merchandising categories through the Williams-Sonoma brand; statements related to the timing of store openings
in the Middle East; statements related to decreasing retail leased square footage in fiscal 2010; statements related
to the Pottery Barn brand and its extensions continuing to be the major source of revenue in the direct-to-
customer segment; statements related to our belief that our available cash, cash equivalents and cash flow from
operations will be sufficient to finance our operations and expected capital requirements for at least the next
12 months; statements related to the payment of dividends; statements related to our plans to occupy a new
distribution center in South Brunswick, New Jersey; statements related to our belief that our facilities are
adequate for our current needs and that suitable additional or substitute space will be available, if necessary;
statements related to our belief that the ultimate resolution of current legal proceedings will not have a material
adverse effect on our consolidated financial statements taken as a whole; statements related to our belief that the
franchise model provides significant opportunity to expand the reach of our brands outside of North America;
statements related to continuing to capitalize on the benefits of our 2009 initiatives; statements related to
capturing market share; statements related to increasing our investment in e-commerce; statements related to our
competitive advantages in this reset economy; statements related to our focus on expanding and completing the
rollout of our clienteling services programs; statements related to continuing to refine our catalog circulation;
statements related to continuing to identify new opportunities to build brand awareness and customer
engagement; statements related to continuing to capitalize on the benefits from the supply chain efficiencies
initiatives we rolled out in fiscal 2009; statements related to continuing to expand the insourcing of our third-
party furniture delivery hubs; statements related to reengineering in-bound packaging; statements related to
implementing the first phase of our east coast distribution center consolidation; statements related to driving
increased sales and improving selling margins, rationalizing our real estate portfolio and reducing the operating
losses in Williams-Sonoma Home; statements related to managing inventory and capital spending; statements
related to remaining in compliance with our bank covenants; statements related to our investments in the
purchase of property and equipment, the construction of new stores and remodeled or expanded stores, and
distribution center and other infrastructure projects; statements related to our plans to enter into foreign currency
contracts; statements related to indemnifications under our agreements; and statements of belief and statements
of assumptions underlying any of the foregoing. You can identify these and other forward-looking statements by
the use of words such as “will,” “may,” “should,” “expects,” “plans,” “anticipates,” “believes,” “estimates,”
“predicts,” “intends,” “potential,” “continue,” or the negative of such terms, or other comparable terminology.
The risks, uncertainties and assumptions referred to above that could cause our results to differ materially from
the results expressed or implied by such forward-looking statements include, but are not limited to, those
discussed under the heading “Risk Factors” in Item 1A hereto and the risks, uncertainties and assumptions
discussed from time to time in our other public filings and public announcements. All forward-looking
statements included in this document are based on information available to us as of the date hereof, and we
assume no obligation to update these forward-looking statements.
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Form 10-K