Motorola 2004 Annual Report Download - page 42

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34 MANAGEMENT'S DISCUSSION AND ANALYSIS
OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS
and things to things Ì building the infrastructure that makes communication possible. We will also continue to
oÅer end-to-end solutions for specialized markets such as mission critical, governments and automotive.
Targeted plans for improving our competitive positioning and operating results include:
‚ Improve execution Ó Our new organizational structure was in part designed to enhance our speed and
ability to execute on customer commitments.
‚ Improve Ñnancial performance Ó We intend to continue strengthening our balance sheet Ó which is the
strongest in decades Ì and continue improving our cash Öow, sales and earnings. In addition, we continue
to deploy operational eÇciencies to streamline our cost structure and maximize shareholder value.
‚ Elevate customer delight and quality Ó We believe that customers must not only be satisÑed but delighted.
Quality metrics and programs have been implemented throughout the Company to help achieve this goal.
‚ OÅering ""WOW'' products and end-to-end solutions Ó Our products and solutions will help us establish
Motorola as a world leader in seamless mobility technologies. We are combining our heritage of
technology leadership with design leadership to present customers and consumers with innovative solutions.
‚ Strengthen our brand and thought leadership Ó We are investing to position Motorola as a globally
recognized symbol of quality and innovation.
‚ ReÑne and execute on strategic direction Ó We will continue to prioritize our investments in R&D, as well
as identify partnerships, alliances and niche technologies to build a strong portfolio.
We conduct our business in highly-competitive markets, facing both new and established competitors.
However, with our new structure and focus in place, we believe we are well positioned to execute our strategy and,
in turn, increase our overall business performance, including higher sales and earnings.