Metro PCS 2009 Annual Report Download - page 18

6
xOur Densely Populated Markets. The aggregate population density of the metropolitan areas we
currently serve is substantially higher than the national average. We believe the high relative population
density of the metropolitan areas we serve results in increased efficiencies in network deployment,
operations and product distribution.
xOur Cost Leadership Position. We believe we have the lowest costs of any of the providers of wireless
broadband mobile services in the United States, which allows us to offer our services on a flat-rate
unlimited basis at affordable prices while maintaining cash profits per subscriber as a percentage of
revenue per subscriber that we believe are among the highest in the wireless broadband mobile services
industry. We currently are the fifth largest facilities-based mobile wireless broadband mobile services
provider in the United States measured by number of subscribers served, and we have, and we believe
we will continue to enjoy, economies of scale as we grow the number of our subscribers.
xOur Spectrum Portfolio. As of December 31, 2009, we hold or have access to wireless spectrum
covering a population of approximately 144 million people in over 11,000 cities and towns in the United
States.
xOur Advanced Network. We utilize a CDMA network that is designed to provide the capacity necessary
to satisfy the usage requirements of our customers and are in the process of upgrading our network in
certain metropolitan areas to LTE. We believe CDMA technology provides, and LTE will provide us
with substantially more voice and data capacity per MHz of spectrum than other commonly deployed
wireless broadband mobile technologies.
Business Strategy
We believe the following components of our business strategy provide a foundation for our continued growth:
xTarget Underserved Customer Segments in our Markets. We target a mass market that we believe has
historically been largely underserved by traditional wireless broadband mobile carriers. Our recent
customer surveys indicate that over 60% of our customers use our service as their primary phone service
and that over 64% of our customers no longer have traditional landline phone service, which we believe
is evidence that our services are gaining acceptance as a substitute for landline service.
xOffer Predictable, Affordable and Flexible Service Plans. We plan to continue to focus on increasing
the value provided to our subscribers by offering predictable, affordable and flexible service plans. In
January 2010, we introduced a new family of service plans that include all applicable taxes and
regulatory fees for a flat rate. We plan to continue to focus on increasing the value provided to our
subscribers.
xRemain One of the Lowest Cost Wireless Service Providers in the United States. We plan to continue to
focus on controlling our costs to allow us to remain one of the lowest cost providers of wireless
broadband mobile services in the United States.
xExpand into Attractive Markets. We plan to continue to focus on expanding into metropolitan areas that
have high relative population density and customer characteristics similar to our existing metropolitan
areas, which may require us to acquire or gain access to additional spectrum. We also may in the future
pursue means, other than purchasing spectrum, to expand into new metropolitan areas. See “—
Competition.”
xContinue to Invest in our Network. We continue to make significant capital improvements to our
network to be able to offer our subscribers competitive and technologically advanced services, including
enhanced data services, location based services and digital technology as they become increasingly
available. We have announced that we plan to initially launch LTE in certain of our metropolitan areas in
the second half of 2010, which will allow us to offer additional advanced broadband services.