Kraft 2006 Annual Report Download - page 24

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The performance peer group index consists of companies considered market competitors of the Company, or that have been selected on the basis of
industry, level of management complexity, global focus or industry leadership.
Date
Kraft Foods
S&P 500
Kraft Foods
Peer Group
December 2001 $ 100.00 $ 100.00 $ 100.00
December 2002 $ 116.07 $ 77.95 $ 99.98
December 2003 $ 98.16 $ 100.27 $ 113.77
December 2004 $ 111.06 $ 111.15 $ 121.44
December 2005 $ 90.37 $ 116.60 $ 127.69
December 2006 $ 117.89 $ 134.97 $ 153.19
The Kraft performance peer group consists of the following companies considered market competitors of the Company, or that have been selected on the
basis of industry, level of management complexity, global focus or industry leadership: Anheuser-Busch Companies, Inc., Cadbury Schweppes plc, Campbell
Soup Company, The Clorox Company, The Coca-Cola Company, Colgate-Palmolive Company, ConAgra Foods, Inc., Diageo plc, General Mills, Inc., Groupe
Danone, H.J. Heinz Company, Hershey Foods Corporation, Kellogg Company, Nestlé S.A., PepsiCo, Inc., The Procter & Gamble Company, Sara Lee
Corporation, and Unilever N.V.
The graph and other information furnished under this Part II Item 5(d) of this Form 10-K shall not be deemed to be "soliciting material" or to be "filed" with
the Commission or subject to Regulation 14A or 14C, or to the liabilities of Section 18 of the Exchange Act of 1934, as amended.
20
Source: KRAFT FOODS INC, 10-K, March 01, 2007