Hertz 2007 Annual Report Download - page 9

Joseph R. Nothwang
Executive Vice President
& President,
Vehicle Rental & Leasing,
The Americas & Pacific
n Hertz Local Edition
Full car rental service available at
nearly 1,600 U.S. locations.
n Simply Wheelz by Hertz
High-tech, lower cost options for
value-oriented customers.
n Hertz #1 Club Gold
Nearly 20 years of putting
customers in cars, not
long lines.
can, European and Japanese luxury cars and SUVs, the Fun Collection has a number of sporty
cars and smaller SUVs, while the Green Collection has 4 different makes and models of higher
gas mileage, lower emission vehicles, including 1,000 Toyota Prius hybrids. Last year, we gen-
erated nearly $700 million from our car collections, up from over $380 million in 2006.
We continue to generate more than 80% of revenues from affiliated businesses, including
corporate accounts, associations and travel industry partnerships. We have been able to retain
more than 99% of our corporate accounts, with many relationships spanning more than two
decades. We generated 7.4% growth in our Small Business accounts – corporations generat-
ing less than $10,000 of rental revenue annually. Our longstanding association relationships
include AAA and ARC in Europe, and well-known organizations such as AARP and The Ameri-
can Medical Association. Our travel partners include well-known brands such as Marriott and
Intercontinental Hotels and a diverse group of airline partners including Southwest and United
Airlines, and, in Europe, Air France and Ryanair, for example.
Hertz continues to be the industry leader in on-board technology to enhance the rental
experience. We have more than 70,000 NeverLost units in service in North America and Eu-
rope. We also have more than 25,000 vehicles equipped with SIRIUS Satellite Radio in the U.S.
We launched an initiative in November 2007 to provide media players with video content from
Nickelodeon at 22 vacation rental locations across the U.S., in addition to a DVD rental program
in Europe.
With the introduction of the NPS system in 2007, we are able to track customer satisfac-
tion in real time, and take immediate corrective action if service issues arise. Just after a rental
is completed, the customer receives an online request to answer a few questions about that
rental, including the key question: Would you recommend Hertz to a friend or colleague? Based
on customer responses (over 30,000 every month) and additional feedback, we implement local
Hertz Global Holdings, Inc. 7