Hertz 2007 Annual Report Download - page 2

Contents: 1. Financial Highlights 2. Letter to Shareholders 4. Customer Satisfaction (Rent-A-Car and Hertz Equipment Rental)
12. Employee Satisfaction 14. Cash Management 16. Board of Directors and Officers IBC. Shareholder Information
Let Hertz Put You in the Driver’s Seat.
A Rich Legacy… In 2008, Hertz celebrates its 90th Anniversary. Hertz was
among the first car rental companies in the world, and remains the global leader in
customer-focused car and equipment rental innovations. We provide our customers
rental experiences based on speed, service and selection, and deliver shareholders
consistent, strong financial results.
A Balanced Approach to the Future... During Hertz’s first full
year as a publicly traded company on the New York Stock Exchange, the company
delivered superior financial performance, and established the framework for long-
term, increased shareholder value. We will continue to improve shareholder value
by emphasizing, in equal measure:
n Customer Satisfaction
n Employee Satisfaction
n Cash Management
1918 Hertz begins renting cars.
1925 Hertz establishes first
coast-to-coast car rental network
through national franchise system.
1932 Nation’s first airport Rent-a-Car
location at Chicago Midway.
1933 Revolutionary Rent-It-Here/
Leave-It-There option increases use
of rent-a-cars.
1950 First European location in France.
1955 First car rental company with
1,000 locations.
1965 Hertz Equipment Rental
Corporation [HERC] is formed.
1978 First Nationwide Emergency
Road Service.
1979 HERC enters the industrial equip-
ment rental and leasing markets.
1980 n First Express Service,
#1 Club members bypass the
airport counter.
n First Computerized driving
directions in over 100 cities.
n HERC enters European market.
1989 Hertz launches #1Club Gold®,
allowing members to go directly
from the airplane to their car.
1995 First On-Board Navigation
System, NeverLost®.
1998 HERC expands into Canada.
2000 Hertz introduces #1 Club Gold
Five Star and President’s Circle.
2001 Hertz launches the Prestige
Collection.
2002 Hertz first introduces SIRIUS
Satellite Radio.
2006 n Hertz rolls out the Fun
Collection®.
n Debut of the Shelby GT-H, a special
run of 500 performance-modified Ford
Mustang GTs.
n Hertz introduces the Green
Collection of fuel-efficient,
environmentally-friendly cars.
2007 n Hertz launches Hourly Rental
Program in New York City and Boston.
n Debut of the Shelby GT-H
convertible.
n Hertz expands company-wide
environmental initiatives: Adds Toyota
Prius Hybrid to fleet; donates to the
National Park Foundation and Mayor’s
Fund to Advance New York City.
n Hertz launches Simply Wheelz by
Hertz, offering competitive rates, an
easy-to-use reservation website and
advanced kiosk machines to rent and
return vehicles.
n Hertz joins with Nickelodeon to intro-
duce Nick-On-the-Go, a fully portable,
pre-loaded touch-screen media player.
n Hertz introduces motorbike rentals
in Spain.
Hertz Firsts Hertz has scored many “firsts” in the car rental industry. Here are some of the most notable Hertz Firsts: