Hertz 2007 Annual Report Download - page 7

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Hertz Global Holdings, Inc. 5
Worldwide Car Rental Hertz is the only global car rental com-
pany, operating in 145 countries from over 8,000 corporate and licensee locations. In 2007, we
further diversified our customer base, and product and service innovations. We are creating
streamlined rental experiences that will appeal to all car rental customers, whether they rent
at airports or at off-airport locations in major cities and suburban markets on six continents.
Hertz continues to be the leading car rental brand at airports across the United States and at
69 major European airports. We are also the market leaders in van and truck rentals in Ger-
many with close to a 20% market share. We have made a major investment in the off-airport
market in the United States, generating revenues of close to $1 billion in 2007. We now have
nearly 1,600 off-airport locations in the U.S., having opened 200 new rental stores last year.
We have supplier relationships with over 150 of the top 215 auto insurers, which enabled us to
achieve strong double digit growth in insurance replacement revenues during 2007.
We are also increasing revenue from value–conscious rental customers. Revenues from
customers booking online at hertz.com and other travel websites increased to over $1.7 billion.
In the Fall of 2007, we launched Simply Wheelz at the Orlando airport and at the Malaga and
Alicante airports in Spain. Simply Wheelz is a lower cost, high-tech rental program for custom-
ers who book vacation rentals online, and want good value without sacrificing convenience and
vehicle choices. Customers arrive at the Simply Wheelz location and complete the rental pro-
cess at a self-service kiosk. The vehicle offerings are tailor-made for leisure travelers. We have
been very pleased with the customer response so far to Simply Wheelz and plan on expanding
Simply Wheelz to other vacation destinations in 2008.
Hertz continues to have the most diverse rental fleet in the industry. The Collections –
Prestige, Fun and Green – enable the customer to book specific make and model to
guarantee availability of the rental vehicle they want. The Prestige Collection includes Ameri-
n Hertz Motorcycle Collection
BMW Motorcycles rented from 10
locations in Spain.
n Hertz Fun Collection
Sporty cars and SUVs to create a
memorable rental experience.
n Hertz Local Edition
Our commitment to speed,
service and selection includes
customer pickup and delivery
at our U.S. off airport
locations.