GameStop 2012 Annual Report Download - page 8

Download and view the complete annual report

Please find page 8 of the 2012 GameStop annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

Page out of 123

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
  • 17
  • 18
  • 19
  • 20
  • 21
  • 22
  • 23
  • 24
  • 25
  • 26
  • 27
  • 28
  • 29
  • 30
  • 31
  • 32
  • 33
  • 34
  • 35
  • 36
  • 37
  • 38
  • 39
  • 40
  • 41
  • 42
  • 43
  • 44
  • 45
  • 46
  • 47
  • 48
  • 49
  • 50
  • 51
  • 52
  • 53
  • 54
  • 55
  • 56
  • 57
  • 58
  • 59
  • 60
  • 61
  • 62
  • 63
  • 64
  • 65
  • 66
  • 67
  • 68
  • 69
  • 70
  • 71
  • 72
  • 73
  • 74
  • 75
  • 76
  • 77
  • 78
  • 79
  • 80
  • 81
  • 82
  • 83
  • 84
  • 85
  • 86
  • 87
  • 88
  • 89
  • 90
  • 91
  • 92
  • 93
  • 94
  • 95
  • 96
  • 97
  • 98
  • 99
  • 100
  • 101
  • 102
  • 103
  • 104
  • 105
  • 106
  • 107
  • 108
  • 109
  • 110
  • 111
  • 112
  • 113
  • 114
  • 115
  • 116
  • 117
  • 118
  • 119
  • 120
  • 121
  • 122
  • 123

2012 ANNUAL REPORT POWER TO THE PLAYERS
We ended 2012 with more than 22 million GameStop® PowerUp
Rewards™ (PUR) members. This engaged, enthusiastic gamer community is
driving market share growth and delivers valuable insights
that steer real estate, marketing and buying decisions.
TIMES
RewardingLoyalty
PUR members shop with GameStop
5 times more often than non-members. PUR members accounted for 70% of total U.S. purchases in 2012.
Global Scale
PowerUp RewardsTM continues its worldwide rollout. After successful implementation in Australia, New Zealand
and Spain in 2011, we expanded into Germany, Austria, Switzerland and Italy in 2012. We now have more
than 5 million international loyalty members.
GameStop EXPO 2012
In 2012, GameStop® PowerUp RewardsTM members were invited to experience more than 200,000 square
feet of video gaming entertainment at the first-ever public GameStop EXPO in San Antonio, Texas. Until
then, the EXPO had been open only to GameStop associates. Attendees had the opportunity to play the
hottest new video games months before they were released, enter to win great prizes and meet with top
video game publishers, developers and other special guests.
Epic Reward Giveaways™
PowerUp RewardsTM members are automatically entered into monthly Epic Reward GiveawaysTM when
they make a transaction with GameStop. Epic Reward GiveawaysTM are unique and exciting once-in-
a-lifetime experiences that we create based on our strong relationships with gaming publishers and other
entertainment partners. Only GameStop can offer exclusive prizes like these!
70 PERCENT
We
R
e
d
t
h
a
6