GameStop 2012 Annual Report Download - page 25

Download and view the complete annual report

Please find page 25 of the 2012 GameStop annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

Page out of 123

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
  • 17
  • 18
  • 19
  • 20
  • 21
  • 22
  • 23
  • 24
  • 25
  • 26
  • 27
  • 28
  • 29
  • 30
  • 31
  • 32
  • 33
  • 34
  • 35
  • 36
  • 37
  • 38
  • 39
  • 40
  • 41
  • 42
  • 43
  • 44
  • 45
  • 46
  • 47
  • 48
  • 49
  • 50
  • 51
  • 52
  • 53
  • 54
  • 55
  • 56
  • 57
  • 58
  • 59
  • 60
  • 61
  • 62
  • 63
  • 64
  • 65
  • 66
  • 67
  • 68
  • 69
  • 70
  • 71
  • 72
  • 73
  • 74
  • 75
  • 76
  • 77
  • 78
  • 79
  • 80
  • 81
  • 82
  • 83
  • 84
  • 85
  • 86
  • 87
  • 88
  • 89
  • 90
  • 91
  • 92
  • 93
  • 94
  • 95
  • 96
  • 97
  • 98
  • 99
  • 100
  • 101
  • 102
  • 103
  • 104
  • 105
  • 106
  • 107
  • 108
  • 109
  • 110
  • 111
  • 112
  • 113
  • 114
  • 115
  • 116
  • 117
  • 118
  • 119
  • 120
  • 121
  • 122
  • 123

customers the opportunity to play games before purchase, as well as equipment to play video game clips. We use
store configuration, in-store signage and product demonstrations to produce marketing opportunities both for our
vendors and for us.
Our stores average approximately 1,400 square feet and carry a balanced mix of new and pre-owned video
game products and PC entertainment software. Our stores are generally located in high-traffic “power strip
centers,” local neighborhood strip centers, high-traffic shopping malls and pedestrian areas, primarily in major
metropolitan areas. These locations provide easy access and high frequency of visits and, in the case of strip
centers and high-traffic pedestrian stores, high visibility. We target strip centers that are conveniently located,
have a mass merchant or supermarket anchor tenant and have a high volume of customers.
Site Selection and Locations
Site Selection. Site selections for new stores are made after an extensive review of demographic data,
including data from our PowerUp Rewards loyalty program, and other information relating to market potential,
competitor access and visibility, compatible nearby tenants, accessible parking, location visibility, lease terms
and the location of our other stores. Most of our stores are located in highly visible locations within malls and
strip centers. In each of our geographic segments, we have a dedicated staff of real estate personnel experienced
in selecting store locations.
Locations. The table below sets forth the number of our stores located in the U.S., Canada, Europe and
Australia as of February 2, 2013:
United States
Number
of Stores
Alabama .................................................................. 72
Alaska .................................................................... 7
Arizona ................................................................... 82
Arkansas .................................................................. 34
California ................................................................. 451
Colorado .................................................................. 66
Connecticut ................................................................ 57
Delaware .................................................................. 16
District of Columbia ......................................................... 3
Florida .................................................................... 284
Georgia ................................................................... 132
Guam .................................................................... 2
Hawaii .................................................................... 24
Idaho ..................................................................... 17
Illinois .................................................................... 188
Indiana ................................................................... 92
Iowa ..................................................................... 32
Kansas .................................................................... 35
Kentucky .................................................................. 75
Louisiana ................................................................. 75
Maine .................................................................... 13
Maryland .................................................................. 103
Massachusetts .............................................................. 99
Michigan .................................................................. 122
Minnesota ................................................................. 55
Mississippi ................................................................ 45
Missouri .................................................................. 79
10