GameStop 2012 Annual Report Download - page 27

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Game Informer
We publish Game Informer, the world’s largest video game publication and Web site featuring reviews of
new title releases, tips and secrets about existing games and news regarding current developments in the
electronic game industry. Print and digital versions of the monthly magazine are sold through subscriptions,
digitally and through displays in our stores throughout most of the world. Game Informer magazine is the third
largest consumer publication in the U.S. and for its December 2012 issue, the magazine had over 7.9 million paid
subscribers including over 2.5 million paid digital magazine subscribers. Game Informer is a part of the PowerUp
Rewards Pro loyalty program as a key feature of each paid PowerUp Rewards membership. We also operate the
Web site www.gameinformer.com, which is the premier destination for moment-by-moment news, features and
reviews related to video gaming. In 2012, the Web site averaged over 2.5 million monthly unique visitors. Game
Informer revenues are also generated through the sale of advertising space in Game Informer magazine and on
www.gameinformer.com. English version results from Game Informer operations are included in the
United States segment where the majority of subscriptions and sales are generated. Other international version
results from Game Informer operations are included in the segment in which the sales are generated.
E-Commerce
We operate several electronic commerce Web sites in various countries, including www.gamestop.com,
www.ebgames.com.au, www.ebgames.co.nz, www.gamestop.ca, www.gamestop.it, www.gamestop.es,
www.gamestop.ie, www.gamestop.de, www.gamestop.co.uk and www.micromania.fr, that allow our customers
to buy video game products and other merchandise online and, in some cases, allow customers to reserve
merchandise and then pick it up in stores. The sites also offer customers information and content about available
games, release dates for upcoming games, and access to store information, such as location and product
availability. Additionally, we offer over 1,100 titles of digitally downloadable PC video games available for
purchase at www.gamestop.com/pcgames. E-commerce results are included in the geographic segment where the
sales originate.
Kongregate
In August 2010, we purchased Kongregate Inc., the operator of online video gaming site
www.kongregate.com, which offers free-to-play video games to over 15 million unique visitors per month.
Kongregate earns revenues from in-game advertising and offering game players the opportunity to advance their
game play with in-game transactions for virtual goods. Kongregate has a proprietary virtual currency called
Kreds which can be purchased and then used to pay for in-game transactions. Over 17,000 developers have
uploaded more than 65,000 games to Kongregate.com that have been played nearly 3 billion times.
Spawn Labs
In March 2011, we purchased Spawn Labs, Inc. (“Spawn Labs”), a streaming technology company. Spawn
Labs brought to the Company patented technology and a talented team of technologists with unique game
streaming and virtualization expertise. Spawn Labs is developing a streaming service which the Company may
deploy in fiscal 2013 depending on consumer demand and other factors.
BuyMyTronics
In March 2012, we purchased the assets of BuyMyTronics, an online consumer electronics marketplace
available at www.buymytronics.com. BuyMyTronics provides consumers and businesses with solutions to earn
cash for their pre-owned personal or corporate-issued mobile phones, tablets, MP3 players and other consumer
electronic devices. The results of BuyMyTronics are reported with our mobile results.
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