GameStop 2012 Annual Report Download - page 10

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2012 ANNUAL REPORT POWER TO THE PLAYERS
New technologies are driving consumers to engage with brands
in some exciting and dynamic ways, and GameStop is committed
to delivering an exceptional experience, whether our customers
choose to shop in our stores, on our websites or while on the go.
OutsideTheBox
GameStop’s digital businesses grew once again in 2012 with
digital receipts of $630 million. Our success in selling digital
content in stores led to a series of product expansions in 2012
that gives us an even more robust catalog of digital products.
DIGITALINITIATIVES
The addition of
Steam Wallet currency
drives more PC gamers
to our stores.
Blizzard digital
products give PC
gamers yet another
way to purchase
with GameStop.
Customers can get
expert recommenda-
tions and use trade
credit to purchase
Nintendo 3DS eShop
games in stores.
GameStop’s convenient
locations make it easy
for customers to purchase
Google Play currency.
May 2012 May SeptemberAugust
N
i
n
s
t
o
c
h
8
Revenue in millions
DIGITAL RECEIPTS
$500
$1,000
$453.4
$629.6
$288.6
$179.7
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