Cigna 2011 Annual Report Download - page 10

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ON LINE, ON TARGET
Cigna knows that insurance is complex enough – the last thing our customers want is to be confused when
they visit our website. In 2011, we re-designed our website, www.MyCigna.com, to make it easier for our
customers to find doctors, review their claim activity and check their coverage. We also upgraded the site with
user-friendly tools to help our customers improve their health by performing personalized health assessments,
maintaining personal health records on line, and getting advice on how they can enhance the quality of their
health care while controlling costs.
HEALTHSPRING
Enhancing Cigna’s Service to Seniors
The world’s population is turning gray. The global
population of people aged 60 and older will more than
double in the next 40 years, to about two billion people.
In the United States alone, the number of those aged 65
and older will increase by about 80 percent by 2030.
Cigna greatly strengthened its foothold in the rapidly
growing Seniors and Medicare segments by entering into
an agreement to acquire HealthSpring, one of the largest
and most-trusted Medicare Advantage coordinated care
plans in the United States. HealthSpring positions Cigna
to serve the needs of the millions of baby boomers who
will become eligible for Medicare over the next 20 years.
HealthSpring’s health service delivery and physician
partnership model play perfectly to the strengths of
Cigna’s fast-growing Accountable Care Organizations,
with the shared goal of improved quality, lower cost and
better coordination of care.
Adding HealthSpring to the Cigna family represents the
largest single acquisition – at a price of approximately
$3.8 billion – in Cigna history. With 340,000 Medicare
Advantage members in 11 states and Washington, D.C.,
as well as a stand-alone Medicare prescription drug
business serving more than 800,000 customers,
HealthSpring adds more than one million individuals to
Cigna’s customer base and deepens the company’s ability
to serve customers through every stage of their lives.
GO
DEEP
8
HOW WE
GO DEEP is about expanding and further strengthening Cigna’s leadership in
existing geographies, customer segments and product lines
THE WORLD’S
POPULATION IS
TURNING GRAY
A DEEPER
ABILITY TO SERVE
CUSTOMERS
THROUGH EVERY
STAGE OF
THEIR LIVES